Brandwave

How popular isSoundcore?

In September 2026, people searched for Soundcore by name about 740,000 times worldwide, a 20.5% increase from the previous year. These searches made up 2.4% of all global ear buds brand searches, placing Soundcore fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about ear buds brands, Soundcore appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Soundcore is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. Apple AirPodsShare of searches 64.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. JBLShare of searches 16%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. SonyShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SoundcoreShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. BoseShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top ear buds brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcore appeared in all five answers. Soundcore is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Soundcore3rd
  4. Apple AirPods4th
  5. JBL5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirPods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ear buds brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which ear buds brands compete with Soundcore?

Soundcore against ear buds brands worldwide, by month

Share of searches by month for Apple AirPods, JBL, Sony, Soundcore. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonySoundcoreBose
Oct 202570.4%14.3%12.5%1.9%0.87%
Nov 202568.7%16.1%12.4%1.8%1%
Dec 202568.1%16.6%12.5%1.8%0.99%
Jan 202663.7%17.7%15.7%2%0.89%
Feb 202663.4%16.4%16.7%2.6%0.95%
Mar 202666%15.4%15.3%2.3%1%
Apr 202658.9%22.3%15.5%2.4%0.89%
May 202659.6%20.4%16.1%3%0.9%
Jun 202660.5%20%15.8%2.9%0.88%
Jul 202659.2%19.6%18%2.3%0.86%
Aug 202659.9%19.1%17.4%2.6%0.97%
Sep 202664.5%16%15.5%2.4%1.6%

  1. 1.Apple AirPods

    64.5%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.6 points.

  2. 2.JBL

    16%

    Held 2nd. 3.7M estimated branded searches, -8% vs prior month. Share -3.1 points.

  3. 3.Sony

    15.5%

    Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.9 points.

  4. 4.Soundcore

    2.4%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bose

    1.6%

    Held 5th. 370K estimated branded searches, +82.3% vs prior month. Share +0.6 points.

Compare popularity between Soundcore and its closest rivals

Every comparison with Soundcore

25 comparisons

How has branded search demand for Soundcore changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore worldwide rose from 614K to 740K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among ear buds brands worldwide peaked at 3% in May 2026 and was lowest at 1.8% in December 2025.

How did search popularity change for ear buds brands worldwide in September 2026?

5 changes

  1. In September 2026, Apple AirPods gained share of searches among ear buds brands worldwide, from 59.9% to 64.5%.

  2. In September 2026, Bose gained share of searches among ear buds brands worldwide, from 0.97% to 1.6%.

  3. In September 2026, JBL lost share of searches among ear buds brands worldwide, from 19.1% to 16%.

  4. In September 2026, Sony lost share of searches among ear buds brands worldwide, from 17.4% to 15.5%.

  5. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are Soundcore’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker soundcore
  • headphones soundcore
  • soundcore
  • soundcore aerofit
  • soundcore boom
  • soundcore headphones
  • soundcore sleep a20
  • soundcore sleep a30
  • soundcore speaker
  • speaker soundcore

How the Brand Demand Index is measured

Who owns Soundcore?

Soundcore is owned by Anker. Brandwave also tracks Anker, Anker Nebula and Eufy, owned by the same company, worldwide.

Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Soundcore compete?

Soundcore is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands6th of 92.1%Show ranking
Headphone brands6th of 102.2%Show ranking
Wireless headphones brands6th of 102.2%Show ranking
Ear buds brands4th of 52.4%Shown above
Earphones brands4th of 82.4%Show ranking
Bluetooth speaker brands4th of 96.1%Show ranking
Open-ear headphone brands2nd of 635.9%Show ranking
Sleep earbud brands1st of 648.9%Show ranking
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Is Soundcore your brand?

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