BuddyPhones vs Skullcandy:Which is more popular?
In September 2026, Skullcandy had more branded searches than BuddyPhones among headphone brands worldwide. Skullcandy had about 550,000 branded searches, while BuddyPhones had 2,900. Skullcandy made up 2.5% of all headphone brand searches we track, and BuddyPhones accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about headphone brands, neither BuddyPhones nor Skullcandy appeared in any of the five answers.
Who do people search for more?
Skullcandy, about 190 searches for every 1 for BuddyPhones
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither BuddyPhones nor Skullcandy showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BuddyPhones0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headphone brands
5 answers
Asked ChatGPT
“Which headphone brand should I buy?”
Asked ChatGPT
“What are the best headphone brands?”
Asked ChatGPT
“What's the best headphone brand for everyday listening?”
Searched Google, AI Overview
“best headphones”
Searched Google, AI Overview
“best earbuds”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BuddyPhones or Skullcandy more popular in search?
This chart shows how often people search Google for BuddyPhones and Skullcandy by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Skullcandy, BuddyPhones. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | Sony | Beats | Bose | JBL | Skullcandy | Samsung | Sennheiser | Marshall | Soundcore | Jabra | Bowers & Wilkins | Beyerdynamic | Audio-Technica | BuddyPhones |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 7.3% | 5.6% | 4.5% | 3% | 2.4% | 1.5% | 1.6% | 0.98% | 0.99% | 0.88% | 0.1% | 0.05% | 0.04% | 0.01% |
| Nov 2025 | 69.6% | 7.5% | 6.5% | 5.8% | 2.6% | 2.2% | 1.5% | 1.8% | 0.92% | 0.72% | 0.68% | 0.09% | 0.05% | 0.04% | <0.01% |
| Dec 2025 | 69.1% | 7.1% | 7.6% | 5.4% | 3.1% | 2.2% | 1.5% | 1.5% | 0.91% | 0.81% | 0.64% | 0.09% | 0.05% | 0.03% | 0.01% |
| Jan 2026 | 68% | 8% | 6.1% | 4.9% | 3.7% | 2.6% | 1.7% | 1.8% | 1.1% | 1% | 0.89% | 0.11% | 0.06% | 0.05% | 0.01% |
| Feb 2026 | 65.5% | 9.1% | 5.8% | 5.1% | 3.8% | 2.7% | 2.2% | 1.9% | 1.4% | 1.2% | 1.1% | 0.13% | 0.07% | 0.06% | 0.01% |
| Mar 2026 | 67.7% | 8.3% | 5.6% | 4.8% | 3.4% | 2.9% | 1.9% | 1.8% | 1.2% | 1.2% | 0.98% | 0.12% | 0.05% | 0.05% | 0.02% |
| Apr 2026 | 66.9% | 8% | 5.5% | 5.2% | 3.9% | 2.7% | 1.9% | 1.9% | 1.4% | 1.3% | 1% | 0.11% | 0.06% | 0.05% | 0.01% |
| May 2026 | 65.6% | 9.1% | 5.4% | 5.2% | 4.1% | 2.7% | 2% | 1.9% | 1.3% | 1.4% | 1% | 0.13% | 0.05% | 0.05% | 0.01% |
| Jun 2026 | 66.8% | 8.1% | 5.4% | 5.3% | 4% | 2.6% | 1.9% | 1.8% | 1.3% | 1.5% | 0.99% | 0.15% | 0.05% | 0.05% | 0.02% |
| Jul 2026 | 66.7% | 8.1% | 5.2% | 5.3% | 4% | 2.6% | 2% | 1.8% | 1.4% | 1.6% | 0.96% | 0.18% | 0.05% | 0.05% | 0.02% |
| Aug 2026 | 66.3% | 8.5% | 5.3% | 5.5% | 3.7% | 2.9% | 1.9% | 1.7% | 1.5% | 1.5% | 0.93% | 0.14% | 0.05% | 0.05% | 0.02% |
| Sep 2026 | 68.9% | 7.2% | 5.8% | 5.2% | 3.5% | 2.5% | 1.7% | 1.5% | 1.3% | 1.3% | 0.87% | 0.1% | 0.05% | 0.04% | 0.01% |
How has the BuddyPhones and Skullcandy comparison changed over the last 12 months?
3 findings
- Skullcandy was ahead of BuddyPhones in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BuddyPhones’ share of searches among headphone brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Skullcandy’s share of searches among headphone brands worldwide moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for headphone brands worldwide in September 2026?
1 change
Estimated monthly branded searches for BuddyPhones worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BuddyPhones’ and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BuddyPhones
1 branded search term
- buddy phones
Skullcandy
1 branded search term
- skullcandy
Other head-to-heads among headphone brands
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