Brandwave

Beyerdynamic vs Skullcandy:Which is more popular?

In September 2026, Skullcandy had more branded searches than Beyerdynamic among headphone brands worldwide. Skullcandy had about 550,000 branded searches, while Beyerdynamic had 10,000. Skullcandy made up 2.5% of all headphone brand searches we track, and Beyerdynamic accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about headphone brands, Beyerdynamic appeared in one of the five answers and Skullcandy in none.

Among headphone brands worldwide in September 2026

Who do people search for more?

Skullcandy, about 55 searches for every 1 for Beyerdynamic

Skullcandy 550K searchesBeyerdynamic 10K searches

Who does AI mention more?

Beyerdynamic, mentioned in 1 of 5 answers, Skullcandy in 0

Beyerdynamic in 1 of 5Skullcandy in 0 of 5

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beyerdynamic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skullcandy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Bowers & Wilkins5th
  6. Apple AirPods6th
  7. Audio-Technica7th
  8. JBL8th
  9. Beats9th
  10. +1 more
  11. Skullcandy–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beyerdynamic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Beyerdynamic or Skullcandy more popular in search?

This chart shows how often people search Google for Beyerdynamic and Skullcandy by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from English-language searches worldwide.

Beyerdynamic and Skullcandy among headphone brands worldwide, by month

Share of searches by month for Skullcandy, Beyerdynamic. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBeatsBoseJBLSkullcandySamsungSennheiserMarshallSoundcoreJabraBowers & WilkinsBeyerdynamicAudio-TechnicaBuddyPhones
Oct 202571.1%7.3%5.6%4.5%3%2.4%1.5%1.6%0.98%0.99%0.88%0.1%0.05%0.04%0.01%
Nov 202569.6%7.5%6.5%5.8%2.6%2.2%1.5%1.8%0.92%0.72%0.68%0.09%0.05%0.04%<0.01%
Dec 202569.1%7.1%7.6%5.4%3.1%2.2%1.5%1.5%0.91%0.81%0.64%0.09%0.05%0.03%0.01%
Jan 202668%8%6.1%4.9%3.7%2.6%1.7%1.8%1.1%1%0.89%0.11%0.06%0.05%0.01%
Feb 202665.5%9.1%5.8%5.1%3.8%2.7%2.2%1.9%1.4%1.2%1.1%0.13%0.07%0.06%0.01%
Mar 202667.7%8.3%5.6%4.8%3.4%2.9%1.9%1.8%1.2%1.2%0.98%0.12%0.05%0.05%0.02%
Apr 202666.9%8%5.5%5.2%3.9%2.7%1.9%1.9%1.4%1.3%1%0.11%0.06%0.05%0.01%
May 202665.6%9.1%5.4%5.2%4.1%2.7%2%1.9%1.3%1.4%1%0.13%0.05%0.05%0.01%
Jun 202666.8%8.1%5.4%5.3%4%2.6%1.9%1.8%1.3%1.5%0.99%0.15%0.05%0.05%0.02%
Jul 202666.7%8.1%5.2%5.3%4%2.6%2%1.8%1.4%1.6%0.96%0.18%0.05%0.05%0.02%
Aug 202666.3%8.5%5.3%5.5%3.7%2.9%1.9%1.7%1.5%1.5%0.93%0.14%0.05%0.05%0.02%
Sep 202668.9%7.2%5.8%5.2%3.5%2.5%1.7%1.5%1.3%1.3%0.87%0.1%0.05%0.04%0.01%

Beyerdynamic sells other things too, so only its searches that name this product count here, like “beyerdynamic earbuds”.

How has the Beyerdynamic and Skullcandy comparison changed over the last 12 months?

3 findings
  • Skullcandy was ahead of Beyerdynamic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beyerdynamic’s share of searches among headphone brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 12K to 10K.
  • Across the 12 months ending September 2026, Skullcandy’s share of searches among headphone brands worldwide moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for headphone brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Beyerdynamic worldwide fell 16.7% over 12 measured months, from 12K to 10K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Beyerdynamic’s and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beyerdynamic

3 branded search terms

  • beyerdynamic earbuds
  • beyerdynamic headphones
  • beyerdynamic headset

Skullcandy

1 branded search term

  • skullcandy

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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