Brandwave

Evidence Audio vs Fender:Which is more popular?

In September 2026, Fender had more branded searches than Evidence Audio among guitar cable brands worldwide. Fender had about 831,000 branded searches, while Evidence Audio had 720. Fender made up 79.2% of all guitar cable brand searches we track, and Evidence Audio accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about guitar cable brands, Fender appeared in three of the five answers and Evidence Audio in two. Evidence Audio and Fender were each mentioned first in two of the four answers.

Among guitar cable brands worldwide in September 2026

Who do people search for more?

Fender, about 1153 searches for every 1 for Evidence Audio

Fender 831K searchesEvidence Audio 720 searches

Who does AI mention more?

Fender, mentioned in 3 of 5 answers, Evidence Audio in 2

Fender in 3 of 5Evidence Audio in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Evidence Audio first in 2Fender first in 2

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Top guitar cable brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fender was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Evidence Audio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Evidence Audio and Fender were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mogami1st
  2. Fender2nd
  3. Evidence Audio2nd
  4. Ernie Ball4th
  5. Planet Waves5th
  6. Hosa–
  7. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mogami5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ernie Ball4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fender3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evidence Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planet Waves1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar cable brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Evidence Audio or Fender more popular in search?

This chart shows how often people search Google for Evidence Audio and Fender by name. Each line represents a brand's share of searches for all seven guitar cable brands we track, month by month, from English-language searches worldwide.

Evidence Audio and Fender among guitar cable brands worldwide, by month

Share of searches by month for Fender, Evidence Audio. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderHosaErnie BallMogamiPlanet WavesEvidence AudioRoland
Oct 202585.6%9.3%3.4%1.2%0.37%0.06%<0.01%
Nov 202587.2%7.6%3.4%1.3%0.37%0.06%<0.01%
Dec 202587%7.6%3.4%1.5%0.37%0.07%<0.01%
Jan 202685.7%9.1%3.4%1.2%0.45%0.07%<0.01%
Feb 202685.9%9%3.3%1.2%0.44%0.07%<0.01%
Mar 202685.5%9.3%3.4%1.2%0.45%0.07%<0.01%
Apr 202684.9%7.3%3.3%1.8%2.7%0.09%<0.01%
May 202689.5%5.4%3%1.3%0.72%0.06%<0.01%
Jun 202689.7%5.4%3%1.3%0.48%0.05%<0.01%
Jul 202690.1%4.4%3.6%1.3%0.48%0.08%<0.01%
Aug 202683.8%11.1%3.3%1.2%0.44%0.07%<0.01%
Sep 202679.2%15.7%3.2%1.4%0.42%0.07%0.01%

How has the Evidence Audio and Fender comparison changed over the last 12 months?

3 findings
  • Fender was ahead of Evidence Audio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Evidence Audio’s share of searches among guitar cable brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Fender’s share of searches among guitar cable brands worldwide moved from 85.6% to 79.2%, and its estimated monthly branded searches moved from 1M to 831K.

How did search popularity change for guitar cable brands worldwide in September 2026?

1 change

  1. In September 2026, Fender lost share of searches among guitar cable brands worldwide, from 83.8% to 79.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Evidence Audio’s and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evidence Audio

1 branded search term

  • evidence audio

Fender

4 branded search terms

  • fender
  • fender guitar
  • fender mustang
  • fender strat

How the Brand Demand Index is measured

Other head-to-heads among guitar cable brands

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