Fender vs Hosa:Which is more popular?
In September 2026, Fender had more branded searches than Hosa among guitar cable brands worldwide. Fender had about 831,000 branded searches, while Hosa had 165,000. Fender made up 79.2% of all guitar cable brand searches we track, and Hosa accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about guitar cable brands, Fender appeared in three of the five answers and Hosa in none.
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Top guitar cable brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fender was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hosa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mogami1st
Fender2nd
Evidence Audio2nd
Ernie Ball4th- Planet Waves5th
- Hosa–
Roland–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mogami5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ernie Ball4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fender3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evidence Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Planet Waves1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar cable brands
5 answers
Asked ChatGPT
“Which guitar cable brand should I buy?”
Asked ChatGPT
“What are the best guitar cable brands?”
Asked ChatGPT
“What's the best guitar cable brand for a guitar rig?”
Searched Google, AI Overview
“best guitar cable”
Searched Google, AI Overview
“durable guitar cable”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fender or Hosa more popular in search?
This chart shows how often people search Google for Fender and Hosa by name. Each line represents a brand's share of searches for all seven guitar cable brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fender, Hosa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Hosa | Ernie Ball | Mogami | Planet Waves | Evidence Audio | Roland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 9.3% | 3.4% | 1.2% | 0.37% | 0.06% | <0.01% |
| Nov 2025 | 87.2% | 7.6% | 3.4% | 1.3% | 0.37% | 0.06% | <0.01% |
| Dec 2025 | 87% | 7.6% | 3.4% | 1.5% | 0.37% | 0.07% | <0.01% |
| Jan 2026 | 85.7% | 9.1% | 3.4% | 1.2% | 0.45% | 0.07% | <0.01% |
| Feb 2026 | 85.9% | 9% | 3.3% | 1.2% | 0.44% | 0.07% | <0.01% |
| Mar 2026 | 85.5% | 9.3% | 3.4% | 1.2% | 0.45% | 0.07% | <0.01% |
| Apr 2026 | 84.9% | 7.3% | 3.3% | 1.8% | 2.7% | 0.09% | <0.01% |
| May 2026 | 89.5% | 5.4% | 3% | 1.3% | 0.72% | 0.06% | <0.01% |
| Jun 2026 | 89.7% | 5.4% | 3% | 1.3% | 0.48% | 0.05% | <0.01% |
| Jul 2026 | 90.1% | 4.4% | 3.6% | 1.3% | 0.48% | 0.08% | <0.01% |
| Aug 2026 | 83.8% | 11.1% | 3.3% | 1.2% | 0.44% | 0.07% | <0.01% |
| Sep 2026 | 79.2% | 15.7% | 3.2% | 1.4% | 0.42% | 0.07% | 0.01% |
How has the Fender and Hosa comparison changed over the last 12 months?
3 findings
- Fender was ahead of Hosa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar cable brands worldwide moved from 85.6% to 79.2%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Hosa’s share of searches among guitar cable brands worldwide moved from 9.3% to 15.7%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for guitar cable brands worldwide in September 2026?
2 changes
In September 2026, Hosa gained share of searches among guitar cable brands worldwide, from 11.1% to 15.7%.
In September 2026, Fender lost share of searches among guitar cable brands worldwide, from 83.8% to 79.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fender’s and Hosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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