Ernie Ball vs Hosa:Which is more popular?
In September 2026, Hosa had more branded searches than Ernie Ball among guitar cable brands worldwide. Hosa had about 165,000 branded searches, while Ernie Ball had 33,100. Hosa made up 15.7% of all guitar cable brand searches we track, and Ernie Ball accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about guitar cable brands, Ernie Ball appeared in four of the five answers and Hosa in none.
Who do people search for more?
Hosa, about 5 searches for every 1 for Ernie Ball
Who does AI mention more?
Ernie Ball, mentioned in 4 of 5 answers, Hosa in 0
Who does AI recommend more?
Ernie Ball, the only one of the two named
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Top guitar cable brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ernie Ball was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hosa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mogami1st
Fender2nd
Evidence Audio2nd- Ernie Ball4th
- Planet Waves5th
- Hosa–
Roland–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mogami5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ernie Ball4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fender3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evidence Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Planet Waves1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar cable brands
5 answers
Asked ChatGPT
“Which guitar cable brand should I buy?”
Asked ChatGPT
“What are the best guitar cable brands?”
Asked ChatGPT
“What's the best guitar cable brand for a guitar rig?”
Searched Google, AI Overview
“best guitar cable”
Searched Google, AI Overview
“durable guitar cable”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ernie Ball or Hosa more popular in search?
This chart shows how often people search Google for Ernie Ball and Hosa by name. Each line represents a brand's share of searches for all seven guitar cable brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hosa, Ernie Ball. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Hosa | Ernie Ball | Mogami | Planet Waves | Evidence Audio | Roland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 9.3% | 3.4% | 1.2% | 0.37% | 0.06% | <0.01% |
| Nov 2025 | 87.2% | 7.6% | 3.4% | 1.3% | 0.37% | 0.06% | <0.01% |
| Dec 2025 | 87% | 7.6% | 3.4% | 1.5% | 0.37% | 0.07% | <0.01% |
| Jan 2026 | 85.7% | 9.1% | 3.4% | 1.2% | 0.45% | 0.07% | <0.01% |
| Feb 2026 | 85.9% | 9% | 3.3% | 1.2% | 0.44% | 0.07% | <0.01% |
| Mar 2026 | 85.5% | 9.3% | 3.4% | 1.2% | 0.45% | 0.07% | <0.01% |
| Apr 2026 | 84.9% | 7.3% | 3.3% | 1.8% | 2.7% | 0.09% | <0.01% |
| May 2026 | 89.5% | 5.4% | 3% | 1.3% | 0.72% | 0.06% | <0.01% |
| Jun 2026 | 89.7% | 5.4% | 3% | 1.3% | 0.48% | 0.05% | <0.01% |
| Jul 2026 | 90.1% | 4.4% | 3.6% | 1.3% | 0.48% | 0.08% | <0.01% |
| Aug 2026 | 83.8% | 11.1% | 3.3% | 1.2% | 0.44% | 0.07% | <0.01% |
| Sep 2026 | 79.2% | 15.7% | 3.2% | 1.4% | 0.42% | 0.07% | 0.01% |
How has the Ernie Ball and Hosa comparison changed over the last 12 months?
3 findings
- Hosa was ahead of Ernie Ball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ernie Ball’s share of searches among guitar cable brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Hosa’s share of searches among guitar cable brands worldwide moved from 9.3% to 15.7%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for guitar cable brands worldwide in September 2026?
2 changes
In September 2026, Hosa gained share of searches among guitar cable brands worldwide, from 11.1% to 15.7%.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ernie Ball’s and Hosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ernie Ball
1 branded search term
- ernie ball
Hosa
1 branded search term
- hosa
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