Fender vs Kentucky:Which is more popular?

Name: Fender vs Kentucky: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Fender had more branded searches than Kentucky among mandolin brands worldwide. Fender had about 831,000 branded searches, while Kentucky had 1,600. Fender made up 68.6% of all mandolin brand searches we track, and Kentucky accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about mandolin brands, Kentucky appeared in three of the five answers and Fender in none.

Among mandolin brands worldwide in September 2026

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kentucky was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fender did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ibanez	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Kentucky	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Eastman	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
The Loar	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Epiphone	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Gibson	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Fender	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Gretsch	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Harmony Guitars	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ibanez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kentucky3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eastman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Loar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gretsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Harmony Guitars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Asked ChatGPT
“Which mandolin brand should I buy?”
1. 1Eastman
2. 2Kentucky
3. 3The Loar
Asked ChatGPT
“What are the best mandolin brands?”
1. 1Eastman
2. 2Kentucky
3. 3Gibson
4. 4Ibanez
5. 5Epiphone
6. 6The Loar
Asked ChatGPT
“What's the best mandolin brand for a beginner player?”
1. 1Eastman
2. 2Kentucky
3. 3The Loar
4. 4Ibanez
Searched Google, AI Overview
“best mandolin”
Searched Google, AI Overview
“mandolin for beginners”
1. 1Ibanez

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fender or Kentucky more popular in search?

This chart shows how often people search Google for Fender and Kentucky by name. Each line represents a brand's share of searches for all nine mandolin brands we track, month by month, from English-language searches worldwide.

Fender and Kentucky among mandolin brands worldwide, by month

Month	Fender	Ibanez	Epiphone	Gretsch	Harmony Guitars	Gibson	Kentucky	Eastman	The Loar
Oct 2025	70.8%	14%	9.4%	4.2%	0.62%	0.69%	0.13%	0.06%	0.05%
Nov 2025	69%	16.4%	9%	4%	0.59%	0.66%	0.13%	0.05%	0.06%
Dec 2025	69.1%	16.4%	9%	4%	0.59%	0.66%	0.13%	0.05%	0.05%
Jan 2026	65.3%	19%	10.4%	3.8%	0.56%	0.63%	0.12%	0.05%	0.05%
Feb 2026	67.8%	15.8%	10.6%	3.9%	0.69%	0.78%	0.19%	0.06%	0.07%
Mar 2026	66.7%	19.8%	8.9%	3.2%	0.58%	0.65%	0.11%	0.06%	0.06%
Apr 2026	67.8%	15.8%	10.6%	3.9%	0.7%	0.78%	0.19%	0.06%	0.06%
May 2026	66.4%	19.9%	8.9%	3.3%	0.58%	0.66%	0.11%	0.05%	0.05%
Jun 2026	64.7%	23.8%	7.1%	3.2%	0.47%	0.52%	0.1%	0.05%	0.03%
Jul 2026	69.1%	16.7%	9.2%	3.4%	0.74%	0.67%	0.13%	0.05%	0.05%
Aug 2026	68.7%	16.6%	9.1%	4.1%	0.61%	0.67%	0.16%	0.05%	0.05%
Sep 2026	68.6%	16.6%	9.1%	4.1%	0.72%	0.67%	0.13%	0.06%	0.05%

How has the Fender and Kentucky comparison changed over the last 12 months?

3 findings

Fender was ahead of Kentucky in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands worldwide moved from 70.8% to 68.6%, and its estimated monthly branded searches moved from 1M to 831K.
Across the 12 months ending September 2026, Kentucky’s share of searches among mandolin brands worldwide held steady at 0.13%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for mandolin brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Estimated monthly branded searches for Kentucky worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fender’s and Kentucky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.