Brandwave

How popular isFender in search?

In September 2026, there were an estimated 831K branded searches for Fender worldwide which is down 18.2% over the last 12 months. Fender holds 75% estimated Share of Search among guitar Capo brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender75%
  2. D'Addario12.2%
  3. Paige12.2%
  4. Kyser0.22%
  5. Shubb0.22%
  6. G7th0.17%
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Which guitar Capo brands compete with Fender?

Fender against guitar Capo brands worldwide, by month

Share of Search by month for Fender, D'Addario, Paige. The figures are in the table below the chart.

View monthly share of search table
MonthFenderD'AddarioPaigeKyserShubbG7th
Oct 202578.6%10.4%10.4%0.22%0.19%0.15%
Nov 202578.8%10.3%10.3%0.22%0.18%0.18%
Dec 202577%12.3%10%0.27%0.18%0.18%
Jan 202677%12.3%10.1%0.22%0.18%0.18%
Feb 202675.4%14.5%9.6%0.21%0.17%0.17%
Mar 202676.8%12.5%10.2%0.22%0.18%0.14%
Apr 202659.2%9.3%31%0.2%0.17%0.13%
May 202674.5%10%15%0.22%0.14%0.12%
Jun 202678.4%10.6%10.6%0.19%0.15%0.13%
Jul 202673.1%11.9%14.5%0.21%0.17%0.14%
Aug 202673.1%11.9%14.5%0.21%0.17%0.17%
Sep 202675%12.2%12.2%0.22%0.22%0.17%

  1. 1.Fender

    75%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.D'Addario

    12.2%

    Moved from 3rd to 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Paige

    12.2%

    Moved from 2nd to 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Kyser

    0.22%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Shubb

    0.22%

    Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.G7th

    0.17%

    Moved from 5th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fender and its closest rivals

Every comparison with Fender

How has branded search demand for Fender changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fender worldwide fell from 1M to 831K.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar Capo brands worldwide decreased from 78.6% to 75%.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar Capo brands worldwide peaked at 78.8% in November 2025 and was lowest at 59.2% in April 2026.

How did search popularity change for guitar Capo brands worldwide in September 2026?

  1. In September 2026, Fender gained estimated Share of Search among guitar Capo brands worldwide, from 73.1% to 75%.

  2. In September 2026, Paige lost estimated Share of Search among guitar Capo brands worldwide, from 14.5% to 12.2%.

  3. In September 2026, D'Addario rose from 3rd to 2nd among guitar Capo brands worldwide.

  4. In September 2026, Shubb rose from 6th to 5th among guitar Capo brands worldwide.

  5. In September 2026, G7th fell from 5th to 6th among guitar Capo brands worldwide.

  6. Estimated monthly branded searches for Kyser worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Fender compete?

Fender is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar amps4th of 67.4%Show ranking
Bass guitars2nd of 615.7%Show ranking
Harmonicas2nd of 619.7%Show ranking
Guitar Tuner brands2nd of 731.6%Show ranking
Gig Bag brands2nd of 432.5%Show ranking
Guitar amp brands2nd of 433.2%Show ranking
Guitar case brands2nd of 634%Show ranking
Guitar strap brands2nd of 636.4%Show ranking
Banjo brands1st of 739.2%Show ranking
Mandolin brands1st of 747.5%Show ranking
Guitar pick brands1st of 659.5%Show ranking
Guitar brands1st of 662.3%Show ranking
Baritone Guitar brands1st of 762.8%Show ranking
Electric guitars1st of 663.4%Show ranking
Guitar Stand brands1st of 765%Show ranking
Tenor Ukulele brands1st of 673.5%Show ranking
Guitar Capo brands1st of 675%Shown above
Guitar cable brands1st of 677.6%Show ranking

How is Fender measured?

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • fender
  • fender guitar
  • fender mustang
  • fender strat

Do you work for Fender? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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