Clayton vs Fender:Which is more popular by branded search?
In August 2026, Fender had more branded searches than Clayton among guitar pick brands worldwide. Fender was estimated to have 450K branded searches compared to Clayton’s 368K, and held a 44% Share of Search versus Clayton’s 36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clayton or Fender?
Compare the guitar pick brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Clayton. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Clayton | D'Addario | Dunlop | Ernie Ball | Pickboy |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.26% |
| Nov 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.21% |
| Dec 2025 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Jan 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Feb 2026 | 43% | 35.2% | 15.8% | 2.6% | 3.2% | 0.23% |
| Mar 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Apr 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| May 2026 | 49% | 32.8% | 12% | 3% | 3% | 0.21% |
| Jun 2026 | 49.3% | 33% | 12.1% | 2.4% | 3% | 0.22% |
| Jul 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| Aug 2026 | 44% | 36% | 13.2% | 3.2% | 3.2% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clayton and Fender comparison changed over the last 12 months?
3 findings
- Fender was ahead of Clayton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clayton’s estimated Share of Search among guitar pick brands worldwide moved from 32.6% to 36%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide moved from 48.7% to 44%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for guitar pick brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Clayton’s and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.