Brandwave

Fender vs Mono:Which is more popular by branded search?

In August 2026, Mono had more branded searches than Fender among guitar case brands worldwide. Mono was estimated to have 1M branded searches compared to Fender’s 450K, and held a 60% Share of Search versus Fender’s 27%. These are worldwide searches for English-language branded terms.

Share of Search among guitar case brands worldwide in August 2026Which is more popular in search, Fender or Mono?
Fender27%450K searches
vs
Mono60%1M searches

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Which is more popular in search, Fender or Mono?

Compare the guitar case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fender and Mono among guitar case brands worldwide, by month

Share of Search by month for Mono, Fender. The figures are in the table below the chart.

View monthly share of search table
MonthMonoFenderGatorHiscoxSKBGibson
Oct 202556.2%25.3%13.9%3.4%0.68%0.46%
Nov 202556.7%25.5%14%2.8%0.56%0.46%
Dec 202561.4%27.7%6.8%3%0.61%0.5%
Jan 202660.9%27.4%6.7%3.7%0.74%0.49%
Feb 202664.2%23.7%7.1%3.9%0.64%0.52%
Mar 202660%27%8.1%3.6%0.73%0.49%
Apr 202664.1%23.6%7.1%3.9%0.78%0.52%
May 202661%27.5%6.7%3.7%0.6%0.49%
Jun 202656.6%31.1%7.6%3.4%0.69%0.46%
Jul 202660%27%8.1%3.6%0.73%0.49%
Aug 202660%27%8.1%3.6%0.73%0.49%
Sep 2026——————

How has the Fender and Mono comparison changed over the last 12 months?

  • Mono was ahead of Fender in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar case brands worldwide moved from 25.3% to 27%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 11 months ending August 2026, Mono’s estimated Share of Search among guitar case brands worldwide moved from 56.2% to 60%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for guitar case brands worldwide in August 2026?

  1. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  2. Estimated monthly branded searches for Mono worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and Mono’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fender

1 branded search term

  • fender

Mono

1 branded search term

  • mono

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

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