Brandwave

D'Addario vs Ernie Ball:Which is more popular?

In September 2026, D'Addario had more branded searches than Ernie Ball among guitar slide brands worldwide. D'Addario had about 135,000 branded searches, while Ernie Ball had 33,100. D'Addario made up 70.7% of all guitar slide brand searches we track, and Ernie Ball accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about guitar slide brands, D'Addario and Ernie Ball each appeared in two of the five answers. Ernie Ball was mentioned before D'Addario in two out of three answers that named either.

Among guitar slide brands worldwide in September 2026

Who do people search for more?

D'Addario, about 4 searches for every 1 for Ernie Ball

D'Addario 135K searchesErnie Ball 33.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

D'Addario in 2 of 5Ernie Ball in 2 of 5

Who does AI recommend more?

Ernie Ball, named ahead of D'Addario in 2 of 3 answers

Ernie Ball first in 2D'Addario first in 1

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Top guitar slide brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D'Addario and Ernie Ball were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ernie Ball was listed before D'Addario in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunlop1st
  2. The Rock Slide2nd
  3. Ernie Ball3rd
  4. D'Addario4th
  5. Shubb5th
  6. Rockslide–
  7. Clayton–
  8. Silica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Rock Slide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • D'Addario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ernie Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shubb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockslide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clayton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar slide brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is D'Addario or Ernie Ball more popular in search?

This chart shows how often people search Google for D'Addario and Ernie Ball by name. Each line represents a brand's share of searches for all eight guitar slide brands we track, month by month, from English-language searches worldwide.

D'Addario and Ernie Ball among guitar slide brands worldwide, by month

Share of searches by month for D'Addario, Ernie Ball. The figures are in the table below the chart.

View monthly share of searches table
MonthD'AddarioErnie BallRockslideShubbClaytonThe Rock SlideDunlopSilica
Oct 202569%20.7%7.6%1.2%0.9%0.47%0.06%0.06%
Nov 202569.1%20.7%7.6%1.2%0.84%0.47%0.05%0.05%
Dec 202573.1%17.9%6.6%1.1%0.73%0.49%0.08%0.04%
Jan 202673.1%17.9%6.6%1.1%0.73%0.49%0.08%0.05%
Feb 202675.9%15.2%6.8%0.87%0.65%0.39%0.06%0.04%
Mar 202670.8%17.4%9.5%1%0.68%0.45%0.11%0.04%
Apr 202667.3%16.5%13.5%1.2%0.76%0.55%0.13%0.05%
May 202670.7%17.3%9.5%1%0.7%0.54%0.14%0.06%
Jun 202665.9%16.2%10.8%0.93%0.69%0.59%4.8%0.04%
Jul 202670.8%17.4%9.5%1%0.65%0.55%0.11%0.06%
Aug 202670.8%17.4%9.5%1%0.71%0.51%0.05%0.05%
Sep 202670.7%17.3%9.5%1.3%0.65%0.54%0.05%0.04%

How has the D'Addario and Ernie Ball comparison changed over the last 12 months?

3 findings
  • D'Addario was ahead of Ernie Ball in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, D'Addario’s share of searches among guitar slide brands worldwide moved from 69% to 70.7%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Ernie Ball’s share of searches among guitar slide brands worldwide moved from 20.7% to 17.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for guitar slide brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using D'Addario’s and Ernie Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

D'Addario

1 branded search term

  • d'addario

Ernie Ball

1 branded search term

  • ernie ball

How the Brand Demand Index is measured

Other head-to-heads among guitar slide brands

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