Clayton vs D'Addario:Which is more popular?

Name: Clayton vs D'Addario: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, D'Addario had more branded searches than Clayton among guitar slide brands worldwide. D'Addario had about 135,000 branded searches, while Clayton had 1,250. D'Addario made up 70.7% of all guitar slide brand searches we track, and Clayton accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about guitar slide brands, D'Addario appeared in two of the five answers and Clayton in none.

Among guitar slide brands worldwide in September 2026

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Top guitar slide brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D'Addario was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clayton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Rock Slide	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dunlop	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
D'Addario	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Ernie Ball	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Shubb	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Rockslide	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Clayton	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Silica	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

The Rock Slide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
D'Addario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ernie Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shubb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rockslide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clayton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Silica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar slide brands

5 answers

Asked ChatGPT
“Which guitar slide brand should I buy?”
Asked ChatGPT
“What are the best guitar slide brands?”
1. 1Dunlop
2. 2Ernie Ball
3. 3D'Addario
4. 4The Rock Slide
Asked ChatGPT
“What's the best guitar slide brand for the right fit?”
Searched Google, AI Overview
“glass guitar slide”
1. 1Dunlop
2. 2The Rock Slide
Searched Google, AI Overview
“best guitar slides”
1. 1The Rock Slide
2. 2Shubb
3. 3Dunlop

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clayton or D'Addario more popular in search?

This chart shows how often people search Google for Clayton and D'Addario by name. Each line represents a brand's share of searches for all eight guitar slide brands we track, month by month, from English-language searches worldwide.

Clayton and D'Addario among guitar slide brands worldwide, by month

Month	D'Addario	Ernie Ball	Rockslide	Shubb	Clayton	The Rock Slide	Dunlop	Silica
Oct 2025	69%	20.7%	7.6%	1.2%	0.9%	0.47%	0.06%	0.06%
Nov 2025	69.1%	20.7%	7.6%	1.2%	0.84%	0.47%	0.05%	0.05%
Dec 2025	73.1%	17.9%	6.6%	1.1%	0.73%	0.49%	0.08%	0.04%
Jan 2026	73.1%	17.9%	6.6%	1.1%	0.73%	0.49%	0.08%	0.05%
Feb 2026	75.9%	15.2%	6.8%	0.87%	0.65%	0.39%	0.06%	0.04%
Mar 2026	70.8%	17.4%	9.5%	1%	0.68%	0.45%	0.11%	0.04%
Apr 2026	67.3%	16.5%	13.5%	1.2%	0.76%	0.55%	0.13%	0.05%
May 2026	70.7%	17.3%	9.5%	1%	0.7%	0.54%	0.14%	0.06%
Jun 2026	65.9%	16.2%	10.8%	0.93%	0.69%	0.59%	4.8%	0.04%
Jul 2026	70.8%	17.4%	9.5%	1%	0.65%	0.55%	0.11%	0.06%
Aug 2026	70.8%	17.4%	9.5%	1%	0.71%	0.51%	0.05%	0.05%
Sep 2026	70.7%	17.3%	9.5%	1.3%	0.65%	0.54%	0.05%	0.04%

How has the Clayton and D'Addario comparison changed over the last 12 months?

3 findings

D'Addario was ahead of Clayton in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Clayton’s share of searches among guitar slide brands worldwide moved from 0.9% to 0.65%, and its estimated monthly branded searches moved from 1.8K to 1.3K.
Across the 12 months ending September 2026, D'Addario’s share of searches among guitar slide brands worldwide moved from 69% to 70.7%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for guitar slide brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Clayton worldwide fell 29.4% over 12 measured months, from 1.8K to 1.3K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Clayton’s and D'Addario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.