Brandwave

D'Addario vs Shubb:Which is more popular?

In September 2026, D'Addario had more branded searches than Shubb among guitar slide brands worldwide. D'Addario had about 135,000 branded searches, while Shubb had 2,400. D'Addario made up 70.7% of all guitar slide brand searches we track, and Shubb accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about guitar slide brands, D'Addario appeared in two of the five answers and Shubb in one. D'Addario was mentioned before Shubb in two out of three answers that named either.

Among guitar slide brands worldwide in September 2026

Who do people search for more?

D'Addario, about 56 searches for every 1 for Shubb

D'Addario 135K searchesShubb 2.4K searches

Who does AI mention more?

D'Addario, mentioned in 2 of 5 answers, Shubb in 1

D'Addario in 2 of 5Shubb in 1 of 5

Who does AI recommend more?

D'Addario, named ahead of Shubb in 2 of 3 answers

D'Addario first in 2Shubb first in 1

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Top guitar slide brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D'Addario was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shubb was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. D'Addario was listed before Shubb in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunlop1st
  2. The Rock Slide2nd
  3. Ernie Ball3rd
  4. D'Addario4th
  5. Shubb5th
  6. Rockslide–
  7. Clayton–
  8. Silica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Rock Slide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • D'Addario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ernie Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shubb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockslide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clayton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar slide brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is D'Addario or Shubb more popular in search?

This chart shows how often people search Google for D'Addario and Shubb by name. Each line represents a brand's share of searches for all eight guitar slide brands we track, month by month, from English-language searches worldwide.

D'Addario and Shubb among guitar slide brands worldwide, by month

Share of searches by month for D'Addario, Shubb. The figures are in the table below the chart.

View monthly share of searches table
MonthD'AddarioErnie BallRockslideShubbClaytonThe Rock SlideDunlopSilica
Oct 202569%20.7%7.6%1.2%0.9%0.47%0.06%0.06%
Nov 202569.1%20.7%7.6%1.2%0.84%0.47%0.05%0.05%
Dec 202573.1%17.9%6.6%1.1%0.73%0.49%0.08%0.04%
Jan 202673.1%17.9%6.6%1.1%0.73%0.49%0.08%0.05%
Feb 202675.9%15.2%6.8%0.87%0.65%0.39%0.06%0.04%
Mar 202670.8%17.4%9.5%1%0.68%0.45%0.11%0.04%
Apr 202667.3%16.5%13.5%1.2%0.76%0.55%0.13%0.05%
May 202670.7%17.3%9.5%1%0.7%0.54%0.14%0.06%
Jun 202665.9%16.2%10.8%0.93%0.69%0.59%4.8%0.04%
Jul 202670.8%17.4%9.5%1%0.65%0.55%0.11%0.06%
Aug 202670.8%17.4%9.5%1%0.71%0.51%0.05%0.05%
Sep 202670.7%17.3%9.5%1.3%0.65%0.54%0.05%0.04%

How has the D'Addario and Shubb comparison changed over the last 12 months?

3 findings
  • D'Addario was ahead of Shubb in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, D'Addario’s share of searches among guitar slide brands worldwide moved from 69% to 70.7%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Shubb’s share of searches among guitar slide brands worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for guitar slide brands worldwide in September 2026?

0 changes

Neither D'Addario nor Shubb moved beyond provider rounding among guitar slide brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using D'Addario’s and Shubb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

D'Addario

1 branded search term

  • d'addario

Shubb

1 branded search term

  • shubb

How the Brand Demand Index is measured

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