Brandwave

How popular isPerri's in search?

In August 2026, there were an estimated 74.2K branded searches for Perri's worldwide which is up 22.3% over the last 11 months. Perri's holds 3.9% estimated Share of Search among guitar strap brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Couch63.8%
  2. Fender23.5%
  3. D'Addario7.1%
  4. Perri's3.9%
  5. Ernie Ball1.7%
  6. Levy's0.05%
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Which guitar strap brands compete with Perri's?

Perri's against guitar strap brands worldwide, by month

Share of Search by month for Couch, Fender, D'Addario, Perri's. The figures are in the table below the chart.

View monthly share of search table
MonthCouchFenderD'AddarioPerri'sErnie BallLevy's
Oct 202560.8%27.4%6.7%3%2%0.05%
Nov 202561.1%27.6%6.8%2.5%2%0.05%
Dec 202560.2%27.1%8.1%2.5%2%0.07%
Jan 202665%23.8%7.2%2.2%1.8%0.05%
Feb 202663.6%23.5%8.6%2.6%1.7%0.06%
Mar 202659.9%27%8.1%3%2%0.05%
Apr 202664.2%23.7%7.1%3.2%1.7%0.06%
May 202661%27.5%6.8%3%1.7%0.05%
Jun 202656.2%30.9%7.6%3.4%1.9%0.06%
Jul 202664.2%23.7%7.1%3.2%1.7%0.05%
Aug 202663.8%23.5%7.1%3.9%1.7%0.05%
Sep 2026——————

  1. 1.Couch

    63.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Fender

    23.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.D'Addario

    7.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Perri's

    3.9%

    Held 4th. 74.2K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Ernie Ball

    1.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Levy's

    0.05%

    Held 6th. 950 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Perri's and its closest rivals

How has branded search demand for Perri's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Perri's worldwide rose from 60.7K to 74.2K.
  • Across the 11 months ending August 2026, Perri's’ estimated Share of Search among guitar strap brands worldwide increased from 3% to 3.9%.
  • Across the 11 months ending August 2026, Perri's’ estimated Share of Search among guitar strap brands worldwide peaked at 3.9% in August 2026 and was lowest at 2.2% in January 2026.

How did search popularity change for guitar strap brands worldwide in August 2026?

  1. In August 2026, Perri's gained estimated Share of Search among guitar strap brands worldwide, from 3.2% to 3.9%.

  2. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  4. Estimated monthly branded searches for Levy's worldwide fell 12.8% over 11 measured months, from 1.1K to 950 in August 2026.

How is Perri's measured?

Brandwave collects information about searches that people make online using Perri's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • perri s
  • perris
  • perris straps

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How the Brand Demand Index is measured

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