Brandwave

Suzuki vs XPENG:Which is more popular?

In October 2026, Suzuki had more branded searches than XPENG among car brands worldwide. Suzuki had about 3.4 million branded searches, while XPENG had 1.8 million. Suzuki made up 1.8% of all car brand searches we track, and XPENG accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about car brands, neither Suzuki nor XPENG appeared in any of the five answers.

Among car brands worldwide in October 2026

Who do people search for more?

Suzuki, about 83% more searches than XPENG

Suzuki 3.4M searchesXPENG 1.8M searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Suzuki in 0 of 5XPENG in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Suzuki nor XPENG showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. +7 more
  10. Suzuki–
  11. XPENG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • XPENG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Suzuki or XPENG more popular in search?

This chart shows how often people search Google for Suzuki and XPENG by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Suzuki and XPENG among car brands worldwide, by month

Share of searches by month for Suzuki, XPENG. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaTeslaBMWToyotaVolkswagenMercedes-BenzBYDHyundaiPorscheAudiFordJaguarKiaLamborghiniMazdaSuzukiXPENG
Nov 20255.8%3.9%4.8%5.8%4.8%5.3%3.2%3.9%3.2%2.1%2.6%2.1%2.1%2.1%1.7%2.1%0.43%
Dec 20256%4%4.9%5.9%4.9%5.5%2.7%3.3%3.3%2.2%2.7%2.2%2.2%2.2%1.8%2.2%0.36%
Jan 20266.6%3.6%5.3%6.5%4.4%4.9%3.6%3.6%2.9%2.4%2.4%2%2.4%2%2%2%0.39%
Feb 20266.2%4.1%5%6.1%5%4.6%3.4%3.4%2.7%2.7%2.2%1.2%2.7%2.2%1.8%1.8%0.37%
Mar 20266.7%3.7%5.4%5.4%4.5%5%3.7%3.7%3%2.4%2.4%1.1%2.4%2%1.6%2%0.49%
Apr 20266.1%4.6%4.6%5.6%4.6%5.2%3.8%3.1%3.1%2.1%2.1%1.1%2.5%2.1%1.7%1.7%0.5%
May 20266.2%3.8%4.7%5.7%4.7%5.2%3.8%3.1%3.1%2.1%2.1%1.4%2.6%2.1%1.7%1.7%0.63%
Jun 20266.3%4.2%5.1%6.2%4.2%4.7%3.4%3.4%2.8%2.3%2.3%1.3%2.3%2.3%1.9%1.9%0.56%
Jul 20266.3%4.2%5.1%6.2%5.1%4.7%3.4%3.4%2.8%2.3%2.3%1%2.3%1.9%1.9%1.9%0.84%
Aug 20266.1%4%4.9%5.9%4.9%4.5%3.3%3.3%2.7%2.2%2.2%1.2%2.7%2.2%1.8%1.8%0.8%
Sep 20265.9%4.8%4.8%5.8%4.8%4.4%3.9%3.2%2.6%2.2%2.2%1.4%2.6%2.2%1.8%1.8%0.79%
Oct 20266%6%4.9%4.9%4.9%4.5%4%3.3%2.7%2.2%2.2%2.2%2.2%1.8%1.8%1.8%0.98%

How has branded search for Suzuki and XPENG changed worldwide over the last 12 months?

3 findings
  • Suzuki was ahead of XPENG in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Suzuki’s share of searches among car brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending October 2026, XPENG’s share of searches among car brands worldwide moved from 0.43% to 0.98%, and its estimated monthly branded searches moved from 823K to 1.8M.

How did search popularity change for car brands worldwide in October 2026?

3 changes
  1. In October 2026, Jaguar overtook Kia and 8 others to rank 12th among car brands worldwide, with 2.2% of the searches.

  2. In October 2026, XPENG rose from 45th to 37th among car brands worldwide.

  3. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in October 2026.

How are Suzuki’s and XPENG’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Suzuki’s and XPENG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Suzuki

1 branded search term

  • suzuki

XPENG

1 branded search term

  • xpeng

How the Brand Demand Index is measured

Other head-to-heads among car brands

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