Brandwave

Honda vs Segway:Which is searched more?

In September 2026, Honda had more branded searches than Segway among quad bike brands worldwide. Honda had about 11.2 million branded searches, while Segway had 673,000. Honda made up 57.3% of all quad bike brand searches we track, and Segway accounted for 3.4%. These are worldwide searches for English-language branded terms.

Share of searches among quad bike brands worldwide in September 2026Is Honda or Segway more popular in search?
Honda57.3%11.2M searches
vs
Segway3.4%673K searches

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Is Honda or Segway more popular in search?

Compare the quad bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Honda and Segway among quad bike brands worldwide, by month

Share of searches by month for Honda, Segway. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaYamahaKawasakiPolarisSegwayCan-Am
Oct 202556.6%19.6%13.1%4.8%2.6%3.2%
Nov 202557.3%20.9%11.4%4.2%2.8%3.4%
Dec 202558.9%21.5%9.6%4.3%2.9%2.9%
Jan 202659%20%11%4%2.7%3.3%
Feb 202657.9%21.1%11.6%4.2%2.3%2.8%
Mar 202656.5%23.4%10.5%3.9%2.6%3.2%
Apr 202658.6%19.9%10.9%4%3.3%3.3%
May 202658.6%19.9%10.9%4%3.3%3.3%
Jun 202656.9%20.7%11.4%4.2%3.4%3.4%
Jul 202656.9%20.7%11.4%4.2%3.4%3.4%
Aug 202656.9%20.3%11.1%5%3.3%3.3%
Sep 202657.3%20.9%11.4%4.2%3.4%2.8%

How has the Honda and Segway comparison changed over the last 12 months?

3 findings
  • Honda was ahead of Segway in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Honda’s share of searches among quad bike brands worldwide moved from 56.6% to 57.3%, and its estimated monthly branded searches moved from 11.8M to 11.2M.
  • Across the 12 months ending September 2026, Segway’s share of searches among quad bike brands worldwide moved from 2.6% to 3.4%, and its estimated monthly branded searches moved from 550K to 673K.

How did search popularity change for quad bike brands worldwide in September 2026?

1 change
  1. In September 2026, Segway rose from 6th to 5th among quad bike brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Honda’s and Segway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda

3 branded search terms

  • honda
  • honda accord
  • honda civic

Segway

1 branded search term

  • segway

How the Brand Demand Index is measured

Other head-to-heads among quad bike brands

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