Honda vs Kawasaki:Which is more popular?
In September 2026, Honda had more branded searches than Kawasaki among quad bike brands worldwide. Honda had about 11.2 million branded searches, while Kawasaki had 2.2 million. Honda made up 57.3% of all quad bike brand searches we track, and Kawasaki accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about quad bike brands, Honda appeared in four of the five answers and Kawasaki in two. Honda was mentioned before Kawasaki in every answer that named either.
Who do people search for more?
Honda, about 5 searches for every 1 for Kawasaki
Who does AI mention more?
Honda, mentioned in 4 of 5 answers, Kawasaki in 2
Who does AI recommend more?
Honda, named ahead of Kawasaki in 4 of 4 answers
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Top quad bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kawasaki was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Honda was listed before Kawasaki in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Honda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polaris4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kawasaki2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Segway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about quad bike brands
5 answers
Asked ChatGPT
“Which quad bike brand should I buy?”
Asked ChatGPT
“What are the best quad bike brands?”
Asked ChatGPT
“What's the best quad bike brand for trail riding?”
Searched Google, AI Overview
“off road quad”
Searched Google, AI Overview
“four wheeler brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Honda or Kawasaki more popular in search?
This chart shows how often people search Google for Honda and Kawasaki by name. Each line represents a brand's share of searches for all six quad bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Honda, Kawasaki. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Yamaha | Kawasaki | Polaris | Segway | Can-Am |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 19.6% | 13.1% | 4.8% | 2.6% | 3.2% |
| Nov 2025 | 57.3% | 20.9% | 11.4% | 4.2% | 2.8% | 3.4% |
| Dec 2025 | 58.9% | 21.5% | 9.6% | 4.3% | 2.9% | 2.9% |
| Jan 2026 | 59% | 20% | 11% | 4% | 2.7% | 3.3% |
| Feb 2026 | 57.9% | 21.1% | 11.6% | 4.2% | 2.3% | 2.8% |
| Mar 2026 | 56.5% | 23.4% | 10.5% | 3.9% | 2.6% | 3.2% |
| Apr 2026 | 58.6% | 19.9% | 10.9% | 4% | 3.3% | 3.3% |
| May 2026 | 58.6% | 19.9% | 10.9% | 4% | 3.3% | 3.3% |
| Jun 2026 | 56.9% | 20.7% | 11.4% | 4.2% | 3.4% | 3.4% |
| Jul 2026 | 56.9% | 20.7% | 11.4% | 4.2% | 3.4% | 3.4% |
| Aug 2026 | 56.9% | 20.3% | 11.1% | 5% | 3.3% | 3.3% |
| Sep 2026 | 57.3% | 20.9% | 11.4% | 4.2% | 3.4% | 2.8% |
How has the Honda and Kawasaki comparison changed over the last 12 months?
3 findings
- Honda was ahead of Kawasaki in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s share of searches among quad bike brands worldwide moved from 56.6% to 57.3%, and its estimated monthly branded searches moved from 11.8M to 11.2M.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among quad bike brands worldwide moved from 13.1% to 11.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for quad bike brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Honda’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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