Brandwave

How popular isHonda in search?

In September 2026, people searched for Honda by name about 11.8 million times worldwide, a 5.9% decrease from the previous year. These searches made up 57.3% of all global quad bike brand searches, placing Honda first out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Honda57.3%
  2. Yamaha20.9%
  3. Kawasaki11.4%
  4. Polaris4.2%
  5. Segway3.4%
  6. Can-Am2.8%
Honda website (opens in a new tab)

Follow Honda and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which quad bike brands compete with Honda?

Honda against quad bike brands worldwide, by month

Share of searches by month for Honda, Yamaha, Kawasaki, Polaris, Segway, Can-Am. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaYamahaKawasakiPolarisSegwayCan-Am
Oct 202556.6%19.6%13.1%4.8%2.6%3.2%
Nov 202557.3%20.9%11.4%4.2%2.8%3.4%
Dec 202558.9%21.5%9.6%4.3%2.9%2.9%
Jan 202659%20%11%4%2.7%3.3%
Feb 202657.9%21.1%11.6%4.2%2.3%2.8%
Mar 202656.5%23.4%10.5%3.9%2.6%3.2%
Apr 202658.6%19.9%10.9%4%3.3%3.3%
May 202658.6%19.9%10.9%4%3.3%3.3%
Jun 202656.9%20.7%11.4%4.2%3.4%3.4%
Jul 202656.9%20.7%11.4%4.2%3.4%3.4%
Aug 202656.9%20.3%11.1%5%3.3%3.3%
Sep 202657.3%20.9%11.4%4.2%3.4%2.8%

  1. 1.Honda

    57.3%

    Held 1st. 11.2M estimated branded searches, -1.9% vs prior month. Share +0.4 points.

  2. 2.Yamaha

    20.9%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Kawasaki

    11.4%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Polaris

    4.2%

    Held 4th. 823K estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  5. 5.Segway

    3.4%

    Moved from 6th to 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Can-Am

    2.8%

    Moved from 5th to 6th. 550K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

Compare search popularity between Honda and its closest rivals

Every comparison with Honda

96 comparisons

How has branded search demand for Honda changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda worldwide fell from 12.5M to 11.8M.
  • Across the 12 months ending September 2026, Honda’s share of searches among quad bike brands worldwide increased from 56.6% to 57.3%.
  • Across the 12 months ending September 2026, Honda’s share of searches among quad bike brands worldwide peaked at 59% in January 2026 and was lowest at 56.5% in March 2026.

How did search popularity change for quad bike brands worldwide in September 2026?

5 changes

  1. In September 2026, Yamaha gained share of searches among quad bike brands worldwide, from 20.3% to 20.9%.

  2. In September 2026, Polaris lost share of searches among quad bike brands worldwide, from 5% to 4.2%.

  3. In September 2026, Can-Am lost share of searches among quad bike brands worldwide, from 3.3% to 2.8%.

  4. In September 2026, Segway rose from 6th to 5th among quad bike brands worldwide.

  5. Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

How are Honda’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Honda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honda
  • honda accord
  • honda civic
  • honda motorcycle

Do you work for Honda? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Honda compete?

Honda is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car brands1st of 855.9%Show ranking
SUV brands1st of 1019.1%Show ranking
Motorcycle brands1st of 1043.4%Show ranking
Dirt bikes brands1st of 460.1%Show ranking
Quad bike brands1st of 657.3%Shown above
Creator with pink hair and a pink jacket

Is Honda your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free