Honda vs Polaris:Which is more popular?
In September 2026, Honda had more branded searches than Polaris among quad bike brands worldwide. Honda had about 11.2 million branded searches, while Polaris had 823,000. Honda made up 57.3% of all quad bike brand searches we track, and Polaris accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about quad bike brands, Honda and Polaris each appeared in four of the five answers. Honda was mentioned before Polaris in four out of five answers.
Who do people search for more?
Honda, about 14 searches for every 1 for Polaris
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Honda, named ahead of Polaris in 4 of 5 answers
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Top quad bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Polaris was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Honda was listed before Polaris in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Honda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polaris4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kawasaki2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Segway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about quad bike brands
5 answers
Asked ChatGPT
“Which quad bike brand should I buy?”
Asked ChatGPT
“What are the best quad bike brands?”
Asked ChatGPT
“What's the best quad bike brand for trail riding?”
Searched Google, AI Overview
“off road quad”
Searched Google, AI Overview
“four wheeler brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Honda or Polaris more popular in search?
This chart shows how often people search Google for Honda and Polaris by name. Each line represents a brand's share of searches for all six quad bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Honda, Polaris. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Yamaha | Kawasaki | Polaris | Segway | Can-Am |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 19.6% | 13.1% | 4.8% | 2.6% | 3.2% |
| Nov 2025 | 57.3% | 20.9% | 11.4% | 4.2% | 2.8% | 3.4% |
| Dec 2025 | 58.9% | 21.5% | 9.6% | 4.3% | 2.9% | 2.9% |
| Jan 2026 | 59% | 20% | 11% | 4% | 2.7% | 3.3% |
| Feb 2026 | 57.9% | 21.1% | 11.6% | 4.2% | 2.3% | 2.8% |
| Mar 2026 | 56.5% | 23.4% | 10.5% | 3.9% | 2.6% | 3.2% |
| Apr 2026 | 58.6% | 19.9% | 10.9% | 4% | 3.3% | 3.3% |
| May 2026 | 58.6% | 19.9% | 10.9% | 4% | 3.3% | 3.3% |
| Jun 2026 | 56.9% | 20.7% | 11.4% | 4.2% | 3.4% | 3.4% |
| Jul 2026 | 56.9% | 20.7% | 11.4% | 4.2% | 3.4% | 3.4% |
| Aug 2026 | 56.9% | 20.3% | 11.1% | 5% | 3.3% | 3.3% |
| Sep 2026 | 57.3% | 20.9% | 11.4% | 4.2% | 3.4% | 2.8% |
How has the Honda and Polaris comparison changed over the last 12 months?
3 findings
- Honda was ahead of Polaris in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s share of searches among quad bike brands worldwide moved from 56.6% to 57.3%, and its estimated monthly branded searches moved from 11.8M to 11.2M.
- Across the 12 months ending September 2026, Polaris’ share of searches among quad bike brands worldwide moved from 4.8% to 4.2%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for quad bike brands worldwide in September 2026?
1 change
In September 2026, Polaris lost share of searches among quad bike brands worldwide, from 5% to 4.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Honda’s and Polaris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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