Polaris vs Yamaha:Which is searched more?
In September 2026, Yamaha had more branded searches than Polaris among quad bike brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Polaris’ 823K, and held a 52.3% Share of Search versus Polaris’ 10.5%. These are worldwide searches for English-language branded terms.
Follow Polaris vs Yamaha and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Polaris or Yamaha?
Compare the quad bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Polaris. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Kawasaki | Polaris | Segway |
|---|---|---|---|---|
| Oct 2025 | 48.8% | 32.7% | 11.9% | 6.6% |
| Nov 2025 | 53.1% | 29.1% | 10.7% | 7.1% |
| Dec 2025 | 56.1% | 25.1% | 11.3% | 7.5% |
| Jan 2026 | 53.1% | 29.1% | 10.7% | 7.1% |
| Feb 2026 | 53.8% | 29.5% | 10.8% | 5.9% |
| Mar 2026 | 58.1% | 26% | 9.6% | 6.4% |
| Apr 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| May 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Jun 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Jul 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Aug 2026 | 51.1% | 28% | 12.5% | 8.4% |
| Sep 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
How has the Polaris and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Polaris in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide moved from 11.9% to 10.5%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among quad bike brands worldwide moved from 48.8% to 52.3%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for quad bike brands worldwide in September 2026?
2 changes
In September 2026, Yamaha gained estimated Share of Search among quad bike brands worldwide, from 51.1% to 52.3%.
In September 2026, Polaris lost estimated Share of Search among quad bike brands worldwide, from 12.5% to 10.5%.
Other head-to-heads among quad bike brands
How each brand is measured
Brandwave collects information about searches that people make online using Polaris’ and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.