Brandwave

How popular isCan-Am?

In September 2026, people searched for Can-Am by name about 550,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 2.8% of all global quad bike brand searches, placing Can-Am sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about quad bike brands, Can-Am appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Can-Am is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. HondaShare of searches 57.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. YamahaShare of searches 20.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KawasakiShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. PolarisShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Can-AmShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top quad bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Can-Am appeared in all five answers. Can-Am is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Yamaha2nd
  3. Can-Am3rd
  4. Polaris4th
  5. Kawasaki5th
  6. Segway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Can-Am5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polaris4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kawasaki2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Segway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about quad bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which quad bike brands compete with Can-Am?

Can-Am against quad bike brands worldwide, by month

Share of searches by month for Honda, Yamaha, Kawasaki, Polaris, Segway, Can-Am. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaYamahaKawasakiPolarisSegwayCan-Am
Oct 202556.6%19.6%13.1%4.8%2.6%3.2%
Nov 202557.3%20.9%11.4%4.2%2.8%3.4%
Dec 202558.9%21.5%9.6%4.3%2.9%2.9%
Jan 202659%20%11%4%2.7%3.3%
Feb 202657.9%21.1%11.6%4.2%2.3%2.8%
Mar 202656.5%23.4%10.5%3.9%2.6%3.2%
Apr 202658.6%19.9%10.9%4%3.3%3.3%
May 202658.6%19.9%10.9%4%3.3%3.3%
Jun 202656.9%20.7%11.4%4.2%3.4%3.4%
Jul 202656.9%20.7%11.4%4.2%3.4%3.4%
Aug 202656.9%20.3%11.1%5%3.3%3.3%
Sep 202657.3%20.9%11.4%4.2%3.4%2.8%

  1. 1.Honda

    57.3%

    Held 1st. 11.2M estimated branded searches, -1.9% vs prior month. Share +0.4 points.

  2. 2.Yamaha

    20.9%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Kawasaki

    11.4%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Polaris

    4.2%

    Held 4th. 823K estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  5. 5.Segway

    3.4%

    Moved from 6th to 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Can-Am

    2.8%

    Moved from 5th to 6th. 550K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

Compare popularity between Can-Am and its closest rivals

Every comparison with Can-Am

8 comparisons

How has branded search demand for Can-Am changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Can-Am worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Can-Am fell from 5th to 6th among quad bike brands worldwide.

How did search popularity change for quad bike brands worldwide in September 2026?

5 changes

  1. In September 2026, Yamaha gained share of searches among quad bike brands worldwide, from 20.3% to 20.9%.

  2. In September 2026, Polaris lost share of searches among quad bike brands worldwide, from 5% to 4.2%.

  3. In September 2026, Can-Am lost share of searches among quad bike brands worldwide, from 3.3% to 2.8%.

  4. In September 2026, Segway rose from 6th to 5th among quad bike brands worldwide.

  5. Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

How are Can-Am’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Can-Am’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

Where does Can-Am compete?

Can-Am is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Quad bike brands6th of 62.8%Shown above
ATV and side-by-side brands4th of 67.5%Show ranking
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Is Can-Am your brand?

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