Brandwave

Beko vs GE Appliances:Which is more popular?

In September 2026, Beko had more branded searches than GE Appliances among freestanding oven brands worldwide. Beko had about 450,000 branded searches, while GE Appliances had 110,000. Beko made up 12.9% of all freestanding oven brand searches we track, and GE Appliances accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, GE Appliances appeared in all five answers and Beko in none.

Among freestanding oven brands worldwide in September 2026

Who do people search for more?

Beko, about 4 searches for every 1 for GE Appliances

Beko 450K searchesGE Appliances 110K searches

Who does AI mention more?

GE Appliances, mentioned in every answer we collected

GE Appliances in 5 of 5Beko in 0 of 5

Who does AI recommend more?

GE Appliances, the only one of the two named

GE Appliances first in 3Beko never named

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Top freestanding oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances appeared in all five answers. Beko did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. Electrolux3rd
  4. Miele4th
  5. Smeg–
  6. Beko–
  7. Haier–
  8. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beko or GE Appliances more popular in search?

This chart shows how often people search Google for Beko and GE Appliances by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from English-language searches worldwide.

Beko and GE Appliances among freestanding oven brands worldwide, by month

Share of searches by month for Beko, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegBekoHaierGE AppliancesFisher & PaykelMieleBosch
Oct 202540.3%28.2%14.8%12.1%3.6%0.89%0.03%0.02%
Nov 202548.4%26.3%11.9%9.7%2.9%0.71%0.03%0.02%
Dec 202538.1%30.5%14%14%2.8%0.69%0.03%0.01%
Jan 202638.5%31.5%14.1%11.6%3.5%0.85%0.03%0.02%
Feb 202638.3%31.6%14.1%11.6%3.5%0.85%0.03%0.02%
Mar 202642.2%28.4%12.7%12.7%3.1%0.93%0.03%0.02%
Apr 202642.9%24.5%12.9%15.7%3.1%0.78%0.03%0.02%
May 202642.9%24.5%12.9%15.7%3.1%0.78%0.03%0.02%
Jun 202643.2%21.1%15.8%15.8%3.2%0.78%0.03%0.02%
Jul 202637.6%27.2%17%13.9%3.4%0.84%0.03%0.02%
Aug 202644.7%26.8%13.4%11%3.3%0.81%0.03%0.02%
Sep 202643.1%29.4%12.9%10.6%3.2%0.78%0.03%0.02%

How has the Beko and GE Appliances comparison changed over the last 12 months?

3 findings
  • Beko was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s share of searches among freestanding oven brands worldwide moved from 14.8% to 12.9%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among freestanding oven brands worldwide moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for freestanding oven brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  2. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beko’s and GE Appliances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

GE Appliances

1 branded search term

  • ge appliances

How the Brand Demand Index is measured

Other head-to-heads among freestanding oven brands

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