GE Appliances vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than GE Appliances among freestanding oven brands worldwide. Smeg had about 1 million branded searches, while GE Appliances had 110,000. Smeg made up 29.4% of all freestanding oven brand searches we track, and GE Appliances accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about freestanding oven brands, GE Appliances appeared in all five answers and Smeg in none.
Who do people search for more?
Smeg, about 9 searches for every 1 for GE Appliances
Who does AI mention more?
GE Appliances, mentioned in every answer we collected
Who does AI recommend more?
GE Appliances, the only one of the two named
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Top freestanding oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GE Appliances appeared in all five answers. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GE Appliances1st
Bosch2nd
Electrolux3rd
Miele4th- Smeg–
Beko–
Haier–
Fisher & Paykel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freestanding oven brands
5 answers
Asked ChatGPT
“Which freestanding oven brand should I buy?”
Asked ChatGPT
“What are the best freestanding oven brands?”
Asked ChatGPT
“What's the best freestanding oven brand for family cooking?”
Searched Google, AI Overview
“oven brands”
Searched Google, AI Overview
“electric freestanding oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GE Appliances or Smeg more popular in search?
This chart shows how often people search Google for GE Appliances and Smeg by name. Each line represents a brand's share of searches for all eight freestanding oven brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Smeg, GE Appliances. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electrolux | Smeg | Beko | Haier | GE Appliances | Fisher & Paykel | Miele | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 28.2% | 14.8% | 12.1% | 3.6% | 0.89% | 0.03% | 0.02% |
| Nov 2025 | 48.4% | 26.3% | 11.9% | 9.7% | 2.9% | 0.71% | 0.03% | 0.02% |
| Dec 2025 | 38.1% | 30.5% | 14% | 14% | 2.8% | 0.69% | 0.03% | 0.01% |
| Jan 2026 | 38.5% | 31.5% | 14.1% | 11.6% | 3.5% | 0.85% | 0.03% | 0.02% |
| Feb 2026 | 38.3% | 31.6% | 14.1% | 11.6% | 3.5% | 0.85% | 0.03% | 0.02% |
| Mar 2026 | 42.2% | 28.4% | 12.7% | 12.7% | 3.1% | 0.93% | 0.03% | 0.02% |
| Apr 2026 | 42.9% | 24.5% | 12.9% | 15.7% | 3.1% | 0.78% | 0.03% | 0.02% |
| May 2026 | 42.9% | 24.5% | 12.9% | 15.7% | 3.1% | 0.78% | 0.03% | 0.02% |
| Jun 2026 | 43.2% | 21.1% | 15.8% | 15.8% | 3.2% | 0.78% | 0.03% | 0.02% |
| Jul 2026 | 37.6% | 27.2% | 17% | 13.9% | 3.4% | 0.84% | 0.03% | 0.02% |
| Aug 2026 | 44.7% | 26.8% | 13.4% | 11% | 3.3% | 0.81% | 0.03% | 0.02% |
| Sep 2026 | 43.1% | 29.4% | 12.9% | 10.6% | 3.2% | 0.78% | 0.03% | 0.02% |
How has the GE Appliances and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of GE Appliances in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among freestanding oven brands worldwide moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding oven brands worldwide moved from 28.2% to 29.4%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for freestanding oven brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained share of searches among freestanding oven brands worldwide, from 26.8% to 29.4%.
Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using GE Appliances’ and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GE Appliances
1 branded search term
- ge appliances
Smeg
3 branded search terms
- smeg
- smeg coffee machine
- smeg fridge
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