How popular isFrigidaire?
In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 17.3% of all global heater and dehumidifier brand searches, placing Frigidaire third out of eight brands. When we asked both ChatGPT and Google AI Overviews about heater and dehumidifier brands, Frigidaire appeared in three of the five answers and was the third most recommended of the eight.
Frigidaire is the third most searched of 8 competitors and the third most recommended in AI answers.
De'LonghiShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MideaShare of searches 31.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
FrigidaireShare of searches 17.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LaskoShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
RinnaiShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Frigidaire is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frigidaire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lasko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vornado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dimplex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heater and dehumidifier brands
5 answers
Asked ChatGPT
“Which heater or dehumidifier brand should I go to?”
Asked ChatGPT
“What are the best heater and dehumidifier brands?”
Asked ChatGPT
“What's the best heater or dehumidifier brand for dry warm rooms?”
Searched Google, AI Overview
“best dehumidifier heater”
Searched Google, AI Overview
“dehumidifier heater combo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which heater and dehumidifier brands compete with Frigidaire?
Share of searches by month for De'Longhi, Midea, Frigidaire, Lasko, Rinnai, Vornado. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Midea | Frigidaire | Lasko | Rinnai | Vornado | Dimplex | Dyson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 23.9% | 16% | 5.3% | 3.9% | 2.2% | 2.8% | 2.2% |
| Nov 2025 | 52.3% | 19.3% | 12.9% | 4.9% | 3.2% | 1.8% | 2.9% | 2.7% |
| Dec 2025 | 48.5% | 21.8% | 11.9% | 6.4% | 3.6% | 2.6% | 2.4% | 2.8% |
| Jan 2026 | 41.2% | 22.5% | 15.1% | 8% | 4.5% | 2.9% | 2.9% | 2.8% |
| Feb 2026 | 43.5% | 23.8% | 15.9% | 5.2% | 4.8% | 2.3% | 2.7% | 1.8% |
| Mar 2026 | 40.6% | 27.2% | 18.2% | 4.5% | 4.5% | 1.8% | 2% | 1.2% |
| Apr 2026 | 42.4% | 28.3% | 15.5% | 3.7% | 4.7% | 2.2% | 1.8% | 1.4% |
| May 2026 | 37.9% | 31% | 17% | 3.9% | 4.2% | 2.9% | 1.6% | 1.7% |
| Jun 2026 | 32.3% | 39.4% | 14.4% | 3.2% | 3.5% | 2.9% | 1.6% | 2.7% |
| Jul 2026 | 32.8% | 40.1% | 14.7% | 3.2% | 2.9% | 3% | 1.5% | 1.8% |
| Aug 2026 | 35.7% | 35.7% | 16% | 3.5% | 3.9% | 2.7% | 1.4% | 1.2% |
| Sep 2026 | 38.8% | 31.7% | 17.3% | 3.5% | 3.5% | 2% | 1.8% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 673K | 0% | +3 points | |
| 2, held 2nd | 31.7% | 550K | -18.3% | -4 points | |
| 3, held 3rd | 17.3% | 301K | 0% | +1.4 points | |
| 4, moved from 5th to 4th | 3.5% | 61.6K | -6.5% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.5% | 60.5K | -18.2% | -0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 2% | 35.5K | -29.5% | -0.6 points | |
| 7, held 7th | 1.8% | 30.8K | +20.8% | +0.4 points | |
| 8, held 8th | 1.4% | 24.2K | +10% | +0.2 points |
38.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3 points.
2.
Midea31.7%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4 points.
17.3%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Lasko3.5%
Moved from 5th to 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share +0.1 points.
5.
Rinnai3.5%
Moved from 4th to 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.
Vornado2%
Held 6th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.6 points.
7.
Dimplex1.8%
Held 7th. 30.8K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
8.
Dyson1.4%
Held 8th. 24.2K estimated branded searches, +10% vs prior month. Share +0.2 points.
Compare popularity between Frigidaire and its closest rivals
Every comparison with Frigidaire
38 comparisons
- Beko vs Frigidaire
- De'Longhi vs Frigidaire
- Electrolux vs Frigidaire
- Frigidaire vs Haier
- Frigidaire vs Hisense
- Frigidaire vs LG
- Frigidaire vs Midea
- Frigidaire vs Smeg
- Frigidaire vs Whirlpool
- Frigidaire vs Samsung
- Frigidaire vs Igloo
- Frigidaire vs GE Appliances
- Frigidaire vs Westinghouse
- Ebac vs Frigidaire
- Frigidaire vs Lasko
- Frigidaire vs Rinnai
- Frigidaire vs Meaco
- Bosch vs Frigidaire
- Frigidaire vs Vornado
- Black+Decker vs Frigidaire
- EUHOMY vs Frigidaire
- Dimplex vs Frigidaire
- Fisher & Paykel vs Frigidaire
- Frigidaire vs Pro Breeze
- Dyson vs Frigidaire
- Frigidaire vs Wolf
- Danby vs Frigidaire
- AstroAI vs Frigidaire
- Frigidaire vs Husky
- Frigidaire vs GE Profile
- Frigidaire vs Silonn
- Ausclimate vs Frigidaire
- Frigidaire vs Kismile
- Frigidaire vs Whynter
- Avanti Products vs Frigidaire
- Frigidaire vs hOmeLabs
- Frigidaire vs Miele
- Frigidaire vs Newair
How has branded search demand for Frigidaire changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among heater and dehumidifier brands worldwide increased from 16% to 17.3%.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among heater and dehumidifier brands worldwide peaked at 18.2% in March 2026 and was lowest at 11.9% in December 2025.
How did search popularity change for heater and dehumidifier brands worldwide in September 2026?
6 changes
In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands worldwide, from 35.7% to 38.8%.
In September 2026, Frigidaire gained share of searches among heater and dehumidifier brands worldwide, from 16% to 17.3%.
In September 2026, Midea lost share of searches among heater and dehumidifier brands worldwide, from 35.7% to 31.7%.
In September 2026, Vornado lost share of searches among heater and dehumidifier brands worldwide, from 2.7% to 2%.
In September 2026, Lasko rose from 5th to 4th among heater and dehumidifier brands worldwide.
In September 2026, Rinnai fell from 4th to 5th among heater and dehumidifier brands worldwide.
How are Frigidaire’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- frigidaire
- frigidaire mini fridge
- frigidaire oven
- frigidaire range
Who owns Frigidaire?
Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.
Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Frigidaire compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fridge brands | 7th of 14 | 5.6% | Show ranking |
| Home appliance brands | 7th of 13 | 5.6% | Show ranking |
| Oven brands | 9th of 10 | 0.53% | Show ranking |
| Chest freezer brands | 5th of 6 | 12.3% | Show ranking |
| Upright freezer brands | 5th of 7 | 13.6% | Show ranking |
| Bar fridge brands | 4th of 9 | 15.5% | Show ranking |
| Heater and dehumidifier brands | 3rd of 8 | 17.3% | Shown above |
| Dehumidifier brands | 3rd of 8 | 17.7% | Show ranking |
| Deep freezer brands | 3rd of 5 | 20.2% | Show ranking |
| Mini fridge brands | 4th of 8 | 2.5% | Show ranking |
| Beverage cooler brands | 2nd of 8 | 36.5% | Show ranking |
| Countertop ice maker brands | 1st of 6 | 81.9% | Show ranking |
Is Frigidaire your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.