Brandwave

How popular isDyson in search?

In September 2026, people searched for Dyson by name about 8.2 million times worldwide, about the same as the previous year. These searches made up 1.4% of all global heater and dehumidifier brand searches, placing Dyson eighth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. De'Longhi38.8%
  2. Midea31.7%
  3. Frigidaire17.3%
  4. Lasko3.5%
  5. Rinnai3.5%
  6. Vornado2%
  7. Dimplex1.8%
  8. Dyson1.4%
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Which heater and dehumidifier brands compete with Dyson?

Dyson against heater and dehumidifier brands worldwide, by month

Share of searches by month for De'Longhi, Midea, Frigidaire, Lasko, Rinnai, Vornado, Dyson. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiMideaFrigidaireLaskoRinnaiVornadoDimplexDyson
Oct 202543.7%23.9%16%5.3%3.9%2.2%2.8%2.2%
Nov 202552.3%19.3%12.9%4.9%3.2%1.8%2.9%2.7%
Dec 202548.5%21.8%11.9%6.4%3.6%2.6%2.4%2.8%
Jan 202641.2%22.5%15.1%8%4.5%2.9%2.9%2.8%
Feb 202643.5%23.8%15.9%5.2%4.8%2.3%2.7%1.8%
Mar 202640.6%27.2%18.2%4.5%4.5%1.8%2%1.2%
Apr 202642.4%28.3%15.5%3.7%4.7%2.2%1.8%1.4%
May 202637.9%31%17%3.9%4.2%2.9%1.6%1.7%
Jun 202632.3%39.4%14.4%3.2%3.5%2.9%1.6%2.7%
Jul 202632.8%40.1%14.7%3.2%2.9%3%1.5%1.8%
Aug 202635.7%35.7%16%3.5%3.9%2.7%1.4%1.2%
Sep 202638.8%31.7%17.3%3.5%3.5%2%1.8%1.4%

  1. 1.De'Longhi

    38.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Midea

    31.7%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4 points.

  3. 3.Frigidaire

    17.3%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Lasko

    3.5%

    Moved from 5th to 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share +0.1 points.

  5. 5.Rinnai

    3.5%

    Moved from 4th to 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Vornado

    2%

    Held 6th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.6 points.

  7. 7.Dimplex

    1.8%

    Held 7th. 30.8K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  8. 8.Dyson

    1.4%

    Held 8th. 24.2K estimated branded searches, +10% vs prior month. Share +0.2 points.

Compare search popularity between Dyson and its closest rivals

Every comparison with Dyson

49 comparisons

How has branded search demand for Dyson changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson worldwide held steady, from 8.5M to 8.2M.
  • Across the 12 months ending September 2026, Dyson’s share of searches among heater and dehumidifier brands worldwide decreased from 2.2% to 1.4%.
  • Across the 12 months ending September 2026, Dyson’s share of searches among heater and dehumidifier brands worldwide peaked at 2.8% in December 2025 and was lowest at 1.2% in August 2026.
  • Across the 12 months ending September 2026, Dyson fell from 7th to 8th among heater and dehumidifier brands worldwide.

How did search popularity change for heater and dehumidifier brands worldwide in September 2026?

6 changes

  1. In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands worldwide, from 35.7% to 38.8%.

  2. In September 2026, Frigidaire gained share of searches among heater and dehumidifier brands worldwide, from 16% to 17.3%.

  3. In September 2026, Midea lost share of searches among heater and dehumidifier brands worldwide, from 35.7% to 31.7%.

  4. In September 2026, Vornado lost share of searches among heater and dehumidifier brands worldwide, from 2.7% to 2%.

  5. In September 2026, Lasko rose from 5th to 4th among heater and dehumidifier brands worldwide.

  6. In September 2026, Rinnai fell from 4th to 5th among heater and dehumidifier brands worldwide.

How are Dyson’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson airwrap
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson heater
  • dyson hot cool
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

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How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan brands2nd of 744.8%Show ranking
Standing fan brands2nd of 936.8%Show ranking
Vacuum cleaner brands1st of 964.4%Show ranking
Hair styling tool brands1st of 879.9%Show ranking
Cordless vacuum brands1st of 1054.2%Show ranking
Stick vacuum brands1st of 1057.9%Show ranking
Hand dryer brands1st of 469%Show ranking
Handheld vacuum brands1st of 870.9%Show ranking
Portable heater brands1st of 772%Show ranking
Hair dryer brands1st of 878.8%Show ranking
Curling iron brands1st of 779.2%Show ranking
Hair straightener brands1st of 779.4%Show ranking
Heaters1st of 679.6%Show ranking
Curling wand brands1st of 785.1%Show ranking
Flat iron brands1st of 685.7%Show ranking
Air styler brands1st of 485.9%Show ranking
Car vacuum brands1st of 685.9%Show ranking
Hair curler brands1st of 687.6%Show ranking
Blow dryer brands1st of 688.6%Show ranking
Cordless straightener brands1st of 388.9%Show ranking
Mini vacuum brands1st of 492.7%Show ranking
Pet vacuum brands1st of 392.8%Show ranking
Heater and dehumidifier brands8th of 81.4%Shown above
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