How popular isLasko?
In September 2026, people searched for Lasko by name about 61,600 times worldwide, a 37.8% decrease from the previous year. These searches made up 3.5% of all global heater and dehumidifier brand searches, placing Lasko fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about heater and dehumidifier brands, Lasko appeared in two of the five answers and was the fourth most recommended of the eight.
Lasko is the fourth most searched of 8 competitors and the fourth most recommended in AI answers.
De'LonghiShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MideaShare of searches 31.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
FrigidaireShare of searches 17.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LaskoShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
RinnaiShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lasko was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lasko is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frigidaire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lasko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vornado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dimplex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heater and dehumidifier brands
5 answers
Asked ChatGPT
“Which heater or dehumidifier brand should I go to?”
Asked ChatGPT
“What are the best heater and dehumidifier brands?”
Asked ChatGPT
“What's the best heater or dehumidifier brand for dry warm rooms?”
Searched Google, AI Overview
“best dehumidifier heater”
Searched Google, AI Overview
“dehumidifier heater combo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which heater and dehumidifier brands compete with Lasko?
Share of searches by month for De'Longhi, Midea, Frigidaire, Lasko, Rinnai, Vornado. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Midea | Frigidaire | Lasko | Rinnai | Vornado | Dimplex | Dyson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 23.9% | 16% | 5.3% | 3.9% | 2.2% | 2.8% | 2.2% |
| Nov 2025 | 52.3% | 19.3% | 12.9% | 4.9% | 3.2% | 1.8% | 2.9% | 2.7% |
| Dec 2025 | 48.5% | 21.8% | 11.9% | 6.4% | 3.6% | 2.6% | 2.4% | 2.8% |
| Jan 2026 | 41.2% | 22.5% | 15.1% | 8% | 4.5% | 2.9% | 2.9% | 2.8% |
| Feb 2026 | 43.5% | 23.8% | 15.9% | 5.2% | 4.8% | 2.3% | 2.7% | 1.8% |
| Mar 2026 | 40.6% | 27.2% | 18.2% | 4.5% | 4.5% | 1.8% | 2% | 1.2% |
| Apr 2026 | 42.4% | 28.3% | 15.5% | 3.7% | 4.7% | 2.2% | 1.8% | 1.4% |
| May 2026 | 37.9% | 31% | 17% | 3.9% | 4.2% | 2.9% | 1.6% | 1.7% |
| Jun 2026 | 32.3% | 39.4% | 14.4% | 3.2% | 3.5% | 2.9% | 1.6% | 2.7% |
| Jul 2026 | 32.8% | 40.1% | 14.7% | 3.2% | 2.9% | 3% | 1.5% | 1.8% |
| Aug 2026 | 35.7% | 35.7% | 16% | 3.5% | 3.9% | 2.7% | 1.4% | 1.2% |
| Sep 2026 | 38.8% | 31.7% | 17.3% | 3.5% | 3.5% | 2% | 1.8% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 673K | 0% | +3 points | |
| 2, held 2nd | 31.7% | 550K | -18.3% | -4 points | |
| 3, held 3rd | 17.3% | 301K | 0% | +1.4 points | |
| 4, moved from 5th to 4th | 3.5% | 61.6K | -6.5% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.5% | 60.5K | -18.2% | -0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 2% | 35.5K | -29.5% | -0.6 points | |
| 7, held 7th | 1.8% | 30.8K | +20.8% | +0.4 points | |
| 8, held 8th | 1.4% | 24.2K | +10% | +0.2 points |
38.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3 points.
2.
Midea31.7%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4 points.
17.3%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Lasko3.5%
Moved from 5th to 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share +0.1 points.
5.
Rinnai3.5%
Moved from 4th to 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.
Vornado2%
Held 6th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.6 points.
7.
Dimplex1.8%
Held 7th. 30.8K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
8.
Dyson1.4%
Held 8th. 24.2K estimated branded searches, +10% vs prior month. Share +0.2 points.
Compare popularity between Lasko and its closest rivals
Every comparison with Lasko
15 comparisons
How has branded search demand for Lasko changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lasko worldwide fell from 99K to 61.6K.
- Across the 12 months ending September 2026, Lasko’s share of searches among heater and dehumidifier brands worldwide decreased from 5.3% to 3.5%.
- Across the 12 months ending September 2026, Lasko’s share of searches among heater and dehumidifier brands worldwide peaked at 8% in January 2026 and was lowest at 3.2% in June 2026.
How did search popularity change for heater and dehumidifier brands worldwide in September 2026?
6 changes
In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands worldwide, from 35.7% to 38.8%.
In September 2026, Frigidaire gained share of searches among heater and dehumidifier brands worldwide, from 16% to 17.3%.
In September 2026, Midea lost share of searches among heater and dehumidifier brands worldwide, from 35.7% to 31.7%.
In September 2026, Vornado lost share of searches among heater and dehumidifier brands worldwide, from 2.7% to 2%.
In September 2026, Lasko rose from 5th to 4th among heater and dehumidifier brands worldwide.
In September 2026, Rinnai fell from 4th to 5th among heater and dehumidifier brands worldwide.
How are Lasko’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lasko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lasko
- lasko space heater
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Where does Lasko compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fan brands | 4th of 7 | 0.4% | Show ranking |
| Standing fan brands | 5th of 9 | 0.45% | Show ranking |
| Portable heater brands | 5th of 7 | 0.89% | Show ranking |
| Heater and dehumidifier brands | 4th of 8 | 3.5% | Shown above |
Is Lasko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.