How popular isMidea?
In September 2026, people searched for Midea by name about 559,000 times worldwide, a 22.2% increase from the previous year. These searches made up 31.7% of all global heater and dehumidifier brand searches, placing Midea second out of eight brands. When we asked both ChatGPT and Google AI Overviews about heater and dehumidifier brands, Midea appeared in two of the five answers and was the sixth most recommended of the eight.
Midea is the second most searched of 8 competitors and the sixth most recommended in AI answers.
De'LonghiShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MideaShare of searches 31.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
FrigidaireShare of searches 17.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LaskoShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
RinnaiShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midea is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frigidaire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lasko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vornado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dimplex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heater and dehumidifier brands
5 answers
Asked ChatGPT
“Which heater or dehumidifier brand should I go to?”
Asked ChatGPT
“What are the best heater and dehumidifier brands?”
Asked ChatGPT
“What's the best heater or dehumidifier brand for dry warm rooms?”
Searched Google, AI Overview
“best dehumidifier heater”
Searched Google, AI Overview
“dehumidifier heater combo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which heater and dehumidifier brands compete with Midea?
Share of searches by month for De'Longhi, Midea, Frigidaire, Lasko, Rinnai, Vornado. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Midea | Frigidaire | Lasko | Rinnai | Vornado | Dimplex | Dyson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 23.9% | 16% | 5.3% | 3.9% | 2.2% | 2.8% | 2.2% |
| Nov 2025 | 52.3% | 19.3% | 12.9% | 4.9% | 3.2% | 1.8% | 2.9% | 2.7% |
| Dec 2025 | 48.5% | 21.8% | 11.9% | 6.4% | 3.6% | 2.6% | 2.4% | 2.8% |
| Jan 2026 | 41.2% | 22.5% | 15.1% | 8% | 4.5% | 2.9% | 2.9% | 2.8% |
| Feb 2026 | 43.5% | 23.8% | 15.9% | 5.2% | 4.8% | 2.3% | 2.7% | 1.8% |
| Mar 2026 | 40.6% | 27.2% | 18.2% | 4.5% | 4.5% | 1.8% | 2% | 1.2% |
| Apr 2026 | 42.4% | 28.3% | 15.5% | 3.7% | 4.7% | 2.2% | 1.8% | 1.4% |
| May 2026 | 37.9% | 31% | 17% | 3.9% | 4.2% | 2.9% | 1.6% | 1.7% |
| Jun 2026 | 32.3% | 39.4% | 14.4% | 3.2% | 3.5% | 2.9% | 1.6% | 2.7% |
| Jul 2026 | 32.8% | 40.1% | 14.7% | 3.2% | 2.9% | 3% | 1.5% | 1.8% |
| Aug 2026 | 35.7% | 35.7% | 16% | 3.5% | 3.9% | 2.7% | 1.4% | 1.2% |
| Sep 2026 | 38.8% | 31.7% | 17.3% | 3.5% | 3.5% | 2% | 1.8% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 673K | 0% | +3 points | |
| 2, held 2nd | 31.7% | 550K | -18.3% | -4 points | |
| 3, held 3rd | 17.3% | 301K | 0% | +1.4 points | |
| 4, moved from 5th to 4th | 3.5% | 61.6K | -6.5% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.5% | 60.5K | -18.2% | -0.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 2% | 35.5K | -29.5% | -0.6 points | |
| 7, held 7th | 1.8% | 30.8K | +20.8% | +0.4 points | |
| 8, held 8th | 1.4% | 24.2K | +10% | +0.2 points |
38.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3 points.
2.
Midea31.7%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4 points.
17.3%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
Lasko3.5%
Moved from 5th to 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share +0.1 points.
5.
Rinnai3.5%
Moved from 4th to 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.
Vornado2%
Held 6th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.6 points.
7.
Dimplex1.8%
Held 7th. 30.8K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
8.
Dyson1.4%
Held 8th. 24.2K estimated branded searches, +10% vs prior month. Share +0.2 points.
Compare popularity between Midea and its closest rivals
Every comparison with Midea
41 comparisons
- Hisense vs Midea
- Electrolux vs Midea
- Midea vs Mitsubishi
- Midea vs Panasonic
- Midea vs Smeg
- De'Longhi vs Midea
- KitchenAid vs Midea
- Daikin vs Midea
- Beko vs Midea
- LG vs Midea
- Haier vs Midea
- Frigidaire vs Midea
- Black+Decker vs Midea
- Bosch vs Midea
- Midea vs Samsung
- Midea vs Speed Queen
- GE Appliances vs Midea
- Midea vs Westinghouse
- Midea vs Mitsubishi Electric
- Midea vs Trane
- Ebac vs Midea
- Lasko vs Midea
- Carrier vs Midea
- Midea vs Rinnai
- Meaco vs Midea
- Midea vs Vornado
- Dimplex vs Midea
- Fisher & Paykel vs Midea
- Midea vs Pro Breeze
- Dyson vs Midea
- Fujitsu vs Midea
- Danby vs Midea
- Husky vs Midea
- AstroAI vs Midea
- Midea vs Whirlpool
- Ausclimate vs Midea
- Midea vs Whynter
- hOmeLabs vs Midea
- Midea vs Miele
- Midea vs Newair
- First Co. vs Midea
How has branded search demand for Midea changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 457K to 559K.
- Across the 12 months ending September 2026, Midea’s share of searches among heater and dehumidifier brands worldwide increased from 23.9% to 31.7%.
- Across the 12 months ending September 2026, Midea’s share of searches among heater and dehumidifier brands worldwide peaked at 40.1% in July 2026 and was lowest at 19.3% in November 2025.
How did search popularity change for heater and dehumidifier brands worldwide in September 2026?
6 changes
In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands worldwide, from 35.7% to 38.8%.
In September 2026, Frigidaire gained share of searches among heater and dehumidifier brands worldwide, from 16% to 17.3%.
In September 2026, Midea lost share of searches among heater and dehumidifier brands worldwide, from 35.7% to 31.7%.
In September 2026, Vornado lost share of searches among heater and dehumidifier brands worldwide, from 2.7% to 2%.
In September 2026, Lasko rose from 5th to 4th among heater and dehumidifier brands worldwide.
In September 2026, Rinnai fell from 4th to 5th among heater and dehumidifier brands worldwide.
How are Midea’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- midea
- midea compact refrigerator
- midea mini fridge
Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Midea compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Washing machine brands | 3rd of 14 | 11% | Show ranking |
| Fan coil brands | 3rd of 7 | 12.8% | Show ranking |
| Chest freezer brands | 2nd of 6 | 22.4% | Show ranking |
| Air conditioner brands | 2nd of 8 | 24.1% | Show ranking |
| Bar fridge brands | 2nd of 9 | 28.3% | Show ranking |
| Heater and dehumidifier brands | 2nd of 8 | 31.7% | Shown above |
| Dehumidifier brands | 2nd of 8 | 32.4% | Show ranking |
| Portable dishwasher brands | 2nd of 6 | 32.5% | Show ranking |
| Mini fridge brands | 8th of 8 | 0.64% | Show ranking |
Is Midea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.