Frigidaire vs Midea:Which is more popular?
In September 2026, Midea had more branded searches than Frigidaire among heater and dehumidifier brands worldwide. Midea had about 550,000 branded searches, while Frigidaire had 301,000. Midea made up 31.7% of all heater and dehumidifier brand searches we track, and Frigidaire accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about heater and dehumidifier brands, Frigidaire appeared in three of the five answers and Midea in two. Frigidaire was mentioned before Midea in two out of three answers.
Who do people search for more?
Midea, about 83% more searches than Frigidaire
Who does AI mention more?
Frigidaire, mentioned in 3 of 5 answers, Midea in 2
Who does AI recommend more?
Frigidaire, named ahead of Midea in 2 of 3 answers
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Midea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frigidaire was listed before Midea in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Frigidaire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lasko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vornado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dimplex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heater and dehumidifier brands
5 answers
Asked ChatGPT
“Which heater or dehumidifier brand should I go to?”
Asked ChatGPT
“What are the best heater and dehumidifier brands?”
Asked ChatGPT
“What's the best heater or dehumidifier brand for dry warm rooms?”
Searched Google, AI Overview
“best dehumidifier heater”
Searched Google, AI Overview
“dehumidifier heater combo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Frigidaire or Midea more popular in search?
This chart shows how often people search Google for Frigidaire and Midea by name. Each line represents a brand's share of searches for all eight heater and dehumidifier brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Midea, Frigidaire. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Midea | Frigidaire | Lasko | Rinnai | Vornado | Dimplex | Dyson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 23.9% | 16% | 5.3% | 3.9% | 2.2% | 2.8% | 2.2% |
| Nov 2025 | 52.3% | 19.3% | 12.9% | 4.9% | 3.2% | 1.8% | 2.9% | 2.7% |
| Dec 2025 | 48.5% | 21.8% | 11.9% | 6.4% | 3.6% | 2.6% | 2.4% | 2.8% |
| Jan 2026 | 41.2% | 22.5% | 15.1% | 8% | 4.5% | 2.9% | 2.9% | 2.8% |
| Feb 2026 | 43.5% | 23.8% | 15.9% | 5.2% | 4.8% | 2.3% | 2.7% | 1.8% |
| Mar 2026 | 40.6% | 27.2% | 18.2% | 4.5% | 4.5% | 1.8% | 2% | 1.2% |
| Apr 2026 | 42.4% | 28.3% | 15.5% | 3.7% | 4.7% | 2.2% | 1.8% | 1.4% |
| May 2026 | 37.9% | 31% | 17% | 3.9% | 4.2% | 2.9% | 1.6% | 1.7% |
| Jun 2026 | 32.3% | 39.4% | 14.4% | 3.2% | 3.5% | 2.9% | 1.6% | 2.7% |
| Jul 2026 | 32.8% | 40.1% | 14.7% | 3.2% | 2.9% | 3% | 1.5% | 1.8% |
| Aug 2026 | 35.7% | 35.7% | 16% | 3.5% | 3.9% | 2.7% | 1.4% | 1.2% |
| Sep 2026 | 38.8% | 31.7% | 17.3% | 3.5% | 3.5% | 2% | 1.8% | 1.4% |
How has the Frigidaire and Midea comparison changed over the last 12 months?
3 findings
- Midea was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among heater and dehumidifier brands worldwide moved from 16% to 17.3%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Midea’s share of searches among heater and dehumidifier brands worldwide moved from 23.9% to 31.7%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for heater and dehumidifier brands worldwide in September 2026?
2 changes
In September 2026, Frigidaire gained share of searches among heater and dehumidifier brands worldwide, from 16% to 17.3%.
In September 2026, Midea lost share of searches among heater and dehumidifier brands worldwide, from 35.7% to 31.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frigidaire’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frigidaire
1 branded search term
- frigidaire
Midea
1 branded search term
- midea
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