Brandwave

Lasko vs Midea:Which is more popular?

In September 2026, Midea had more branded searches than Lasko among heater and dehumidifier brands worldwide. Midea had about 550,000 branded searches, while Lasko had 61,600. Midea made up 31.7% of all heater and dehumidifier brand searches we track, and Lasko accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about heater and dehumidifier brands, Lasko and Midea each appeared in two of the five answers. Lasko was mentioned before Midea in two out of three answers.

Among heater and dehumidifier brands worldwide in September 2026

Who do people search for more?

Midea, about 9 searches for every 1 for Lasko

Midea 550K searchesLasko 61.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Lasko in 2 of 5Midea in 2 of 5

Who does AI recommend more?

Lasko, named ahead of Midea in 2 of 3 answers

Lasko first in 2Midea first in 1

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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lasko and Midea were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lasko was listed before Midea in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. De'Longhi1st
  2. Vornado2nd
  3. Frigidaire3rd
  4. Lasko4th
  5. Dyson5th
  6. Midea6th
  7. Rinnai–
  8. Dimplex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frigidaire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lasko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vornado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dimplex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heater and dehumidifier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lasko or Midea more popular in search?

This chart shows how often people search Google for Lasko and Midea by name. Each line represents a brand's share of searches for all eight heater and dehumidifier brands we track, month by month, from English-language searches worldwide.

Lasko and Midea among heater and dehumidifier brands worldwide, by month

Share of searches by month for Midea, Lasko. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiMideaFrigidaireLaskoRinnaiVornadoDimplexDyson
Oct 202543.7%23.9%16%5.3%3.9%2.2%2.8%2.2%
Nov 202552.3%19.3%12.9%4.9%3.2%1.8%2.9%2.7%
Dec 202548.5%21.8%11.9%6.4%3.6%2.6%2.4%2.8%
Jan 202641.2%22.5%15.1%8%4.5%2.9%2.9%2.8%
Feb 202643.5%23.8%15.9%5.2%4.8%2.3%2.7%1.8%
Mar 202640.6%27.2%18.2%4.5%4.5%1.8%2%1.2%
Apr 202642.4%28.3%15.5%3.7%4.7%2.2%1.8%1.4%
May 202637.9%31%17%3.9%4.2%2.9%1.6%1.7%
Jun 202632.3%39.4%14.4%3.2%3.5%2.9%1.6%2.7%
Jul 202632.8%40.1%14.7%3.2%2.9%3%1.5%1.8%
Aug 202635.7%35.7%16%3.5%3.9%2.7%1.4%1.2%
Sep 202638.8%31.7%17.3%3.5%3.5%2%1.8%1.4%

How has the Lasko and Midea comparison changed over the last 12 months?

3 findings
  • Midea was ahead of Lasko in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lasko’s share of searches among heater and dehumidifier brands worldwide moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 99K to 61.6K.
  • Across the 12 months ending September 2026, Midea’s share of searches among heater and dehumidifier brands worldwide moved from 23.9% to 31.7%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for heater and dehumidifier brands worldwide in September 2026?

2 changes
  1. In September 2026, Midea lost share of searches among heater and dehumidifier brands worldwide, from 35.7% to 31.7%.

  2. In September 2026, Lasko rose from 5th to 4th among heater and dehumidifier brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lasko’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lasko

2 branded search terms

  • lasko
  • lasko space heater

Midea

1 branded search term

  • midea

How the Brand Demand Index is measured

Other head-to-heads among heater and dehumidifier brands

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