De'Longhi vs Frigidaire:Which is more popular?
In September 2026, De'Longhi had more branded searches than Frigidaire among heater and dehumidifier brands worldwide. De'Longhi had about 673,000 branded searches, while Frigidaire had 301,000. De'Longhi made up 38.8% of all heater and dehumidifier brand searches we track, and Frigidaire accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about heater and dehumidifier brands, De'Longhi and Frigidaire each appeared in three of the five answers. De'Longhi was mentioned before Frigidaire in every answer.
Who do people search for more?
De'Longhi, about 2 searches for every 1 for Frigidaire
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
De'Longhi, named ahead of Frigidaire in every answer
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi and Frigidaire were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi was listed before Frigidaire in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frigidaire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lasko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vornado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dimplex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heater and dehumidifier brands
5 answers
Asked ChatGPT
“Which heater or dehumidifier brand should I go to?”
Asked ChatGPT
“What are the best heater and dehumidifier brands?”
Asked ChatGPT
“What's the best heater or dehumidifier brand for dry warm rooms?”
Searched Google, AI Overview
“best dehumidifier heater”
Searched Google, AI Overview
“dehumidifier heater combo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is De'Longhi or Frigidaire more popular in search?
This chart shows how often people search Google for De'Longhi and Frigidaire by name. Each line represents a brand's share of searches for all eight heater and dehumidifier brands we track, month by month, from English-language searches worldwide.
Share of searches by month for De'Longhi, Frigidaire. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Midea | Frigidaire | Lasko | Rinnai | Vornado | Dimplex | Dyson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 23.9% | 16% | 5.3% | 3.9% | 2.2% | 2.8% | 2.2% |
| Nov 2025 | 52.3% | 19.3% | 12.9% | 4.9% | 3.2% | 1.8% | 2.9% | 2.7% |
| Dec 2025 | 48.5% | 21.8% | 11.9% | 6.4% | 3.6% | 2.6% | 2.4% | 2.8% |
| Jan 2026 | 41.2% | 22.5% | 15.1% | 8% | 4.5% | 2.9% | 2.9% | 2.8% |
| Feb 2026 | 43.5% | 23.8% | 15.9% | 5.2% | 4.8% | 2.3% | 2.7% | 1.8% |
| Mar 2026 | 40.6% | 27.2% | 18.2% | 4.5% | 4.5% | 1.8% | 2% | 1.2% |
| Apr 2026 | 42.4% | 28.3% | 15.5% | 3.7% | 4.7% | 2.2% | 1.8% | 1.4% |
| May 2026 | 37.9% | 31% | 17% | 3.9% | 4.2% | 2.9% | 1.6% | 1.7% |
| Jun 2026 | 32.3% | 39.4% | 14.4% | 3.2% | 3.5% | 2.9% | 1.6% | 2.7% |
| Jul 2026 | 32.8% | 40.1% | 14.7% | 3.2% | 2.9% | 3% | 1.5% | 1.8% |
| Aug 2026 | 35.7% | 35.7% | 16% | 3.5% | 3.9% | 2.7% | 1.4% | 1.2% |
| Sep 2026 | 38.8% | 31.7% | 17.3% | 3.5% | 3.5% | 2% | 1.8% | 1.4% |
How has the De'Longhi and Frigidaire comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among heater and dehumidifier brands worldwide moved from 43.7% to 38.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among heater and dehumidifier brands worldwide moved from 16% to 17.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for heater and dehumidifier brands worldwide in September 2026?
2 changes
In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands worldwide, from 35.7% to 38.8%.
In September 2026, Frigidaire gained share of searches among heater and dehumidifier brands worldwide, from 16% to 17.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Frigidaire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
1 branded search term
- delonghi
Frigidaire
1 branded search term
- frigidaire
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