How popular isLasko in search?
In September 2026, there were an estimated 61.6K branded searches for Lasko worldwide which is down 37.8% over the last 12 months. Lasko holds 1% estimated Share of Search among portable heater brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which portable heater brands compete with Lasko?
Share of Search by month for Dyson, DeWalt, Honeywell, Lasko. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | DeWalt | Honeywell | Lasko |
|---|---|---|---|---|
| Oct 2025 | 79.1% | 10.6% | 8.7% | 1.6% |
| Nov 2025 | 83.4% | 9.2% | 6.1% | 1.3% |
| Dec 2025 | 81.3% | 10.9% | 6% | 1.7% |
| Jan 2026 | 78.3% | 10.5% | 8.6% | 2.5% |
| Feb 2026 | 77.3% | 12.7% | 8.5% | 1.5% |
| Mar 2026 | 75.9% | 12.5% | 10.2% | 1.4% |
| Apr 2026 | 77.6% | 12.8% | 8.5% | 1.1% |
| May 2026 | 77.4% | 12.7% | 8.5% | 1.3% |
| Jun 2026 | 76% | 12.5% | 10.2% | 1.2% |
| Jul 2026 | 75.9% | 12.5% | 10.2% | 1.5% |
| Aug 2026 | 77.5% | 12.7% | 8.5% | 1.2% |
| Sep 2026 | 80.8% | 10.9% | 7.3% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.8% | 5M | +22.2% | +3.4 points | |
| 2, held 2nd | 10.9% | 673K | 0% | -1.9 points | |
| 3, held 3rd | 7.3% | 450K | 0% | -1.2 points | |
| 4, held 4th | 1% | 61.6K | -6.5% | -0.3 points |
1.
Dyson80.8%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +3.4 points.
2.
DeWalt10.9%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.9 points.
7.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Lasko1%
Held 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.3 points.
Compare search popularity between Lasko and its closest rivals
Every comparison with Lasko
8 comparisons
How has branded search demand for Lasko changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lasko worldwide fell from 99K to 61.6K.
- Across the 12 months ending September 2026, Lasko’s estimated Share of Search among portable heater brands worldwide decreased from 1.6% to 1%.
- Across the 12 months ending September 2026, Lasko’s estimated Share of Search among portable heater brands worldwide peaked at 2.5% in January 2026 and was lowest at 1% in September 2026.
How did search popularity change for portable heater brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among portable heater brands worldwide, from 77.5% to 80.8%.
In September 2026, DeWalt lost estimated Share of Search among portable heater brands worldwide, from 12.7% to 10.9%.
In September 2026, Honeywell lost estimated Share of Search among portable heater brands worldwide, from 8.5% to 7.3%.
Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.
Where does Lasko compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fan brands | 4th of 5 | 0.41% | Show ranking |
| Standing fan brands | 4th of 5 | 0.46% | Show ranking |
| Portable heater brands | 4th of 4 | 1% | Shown above |
| Space heater brands | 3rd of 5 | 1.1% | Show ranking |
| Pedestal fan brands | 3rd of 4 | 1.1% | Show ranking |
How is Lasko measured?
Brandwave collects information about searches that people make online using Lasko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- lasko
- lasko space heater
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Is Lasko your brand?
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