Brandwave

Dyson vs Lasko:Which is more popular?

In September 2026, Lasko had more branded searches than Dyson among heater and dehumidifier brands worldwide. Lasko had about 61,600 branded searches, while Dyson had 24,200. Lasko made up 3.5% of all heater and dehumidifier brand searches we track, and Dyson accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about heater and dehumidifier brands, Dyson and Lasko each appeared in two of the five answers. Dyson and Lasko were each mentioned first in one of the two answers that named either.

Among heater and dehumidifier brands worldwide in September 2026

Who do people search for more?

Lasko, about 3 searches for every 1 for Dyson

Lasko 61.6K searchesDyson 24.2K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Dyson in 2 of 5Lasko in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Dyson first in 1Lasko first in 1

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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson and Lasko were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson and Lasko were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. De'Longhi1st
  2. Vornado2nd
  3. Frigidaire3rd
  4. Lasko4th
  5. Dyson5th
  6. Midea6th
  7. Rinnai–
  8. Dimplex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frigidaire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lasko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vornado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dimplex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heater and dehumidifier brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dyson or Lasko more popular in search?

This chart shows how often people search Google for Dyson and Lasko by name. Each line represents a brand's share of searches for all eight heater and dehumidifier brands we track, month by month, from English-language searches worldwide.

Dyson and Lasko among heater and dehumidifier brands worldwide, by month

Share of searches by month for Lasko, Dyson. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiMideaFrigidaireLaskoRinnaiVornadoDimplexDyson
Oct 202543.7%23.9%16%5.3%3.9%2.2%2.8%2.2%
Nov 202552.3%19.3%12.9%4.9%3.2%1.8%2.9%2.7%
Dec 202548.5%21.8%11.9%6.4%3.6%2.6%2.4%2.8%
Jan 202641.2%22.5%15.1%8%4.5%2.9%2.9%2.8%
Feb 202643.5%23.8%15.9%5.2%4.8%2.3%2.7%1.8%
Mar 202640.6%27.2%18.2%4.5%4.5%1.8%2%1.2%
Apr 202642.4%28.3%15.5%3.7%4.7%2.2%1.8%1.4%
May 202637.9%31%17%3.9%4.2%2.9%1.6%1.7%
Jun 202632.3%39.4%14.4%3.2%3.5%2.9%1.6%2.7%
Jul 202632.8%40.1%14.7%3.2%2.9%3%1.5%1.8%
Aug 202635.7%35.7%16%3.5%3.9%2.7%1.4%1.2%
Sep 202638.8%31.7%17.3%3.5%3.5%2%1.8%1.4%

How has the Dyson and Lasko comparison changed over the last 12 months?

3 findings
  • Lasko was ahead of Dyson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dyson’s share of searches among heater and dehumidifier brands worldwide moved from 2.2% to 1.4%, and its estimated monthly branded searches moved from 41.9K to 24.2K.
  • Across the 12 months ending September 2026, Lasko’s share of searches among heater and dehumidifier brands worldwide moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 99K to 61.6K.

How did search popularity change for heater and dehumidifier brands worldwide in September 2026?

2 changes
  1. In September 2026, Lasko rose from 5th to 4th among heater and dehumidifier brands worldwide.

  2. Estimated monthly branded searches for Dyson worldwide fell 42.2% over 12 measured months, from 41.9K to 24.2K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dyson’s and Lasko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

2 branded search terms

  • dyson heater
  • dyson hot cool

Lasko

2 branded search terms

  • lasko
  • lasko space heater

How the Brand Demand Index is measured

Other head-to-heads among heater and dehumidifier brands

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