Brandwave

How popular isFrigidaire?

In September 2026, people searched for Frigidaire by name about 349,000 times worldwide, about the same as the previous year. These searches made up 36.5% of all global beverage cooler brand searches, placing Frigidaire second out of eight brands. When we asked both ChatGPT and Google AI Overviews about beverage cooler brands, Frigidaire appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Frigidaire is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. HaierShare of searches 44.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FrigidaireShare of searches 36.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. IglooShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WhynterShare of searches 0.44%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Avanti ProductsShare of searches 0.41%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top beverage cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frigidaire is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. hOmeLabs1st
  2. Whynter2nd
  3. Frigidaire3rd
  4. Haier–
  5. Igloo–
  6. Avanti Products–
  7. Newair–
  8. Kalamera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whynter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • hOmeLabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Products0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newair0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kalamera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about beverage cooler brands

5 answers

  • Asked ChatGPT

    “Which beverage cooler brand should I buy?”

    1. 1hOmeLabs
    2. 2Frigidaire
    3. 3Whynter

  • Asked ChatGPT

    “What are the best beverage cooler brands?”

    1. 1Whynter
    2. 2hOmeLabs
    3. 3Frigidaire

  • Asked ChatGPT

    “What's the best beverage cooler brand for drinks storage?”

    1. 1Whynter

  • Searched Google, AI Overview

    “mini beverage cooler”

    1. 1Frigidaire

  • Searched Google, AI Overview

    “countertop beverage cooler”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which beverage cooler brands compete with Frigidaire?

    Frigidaire against beverage cooler brands worldwide, by month

    Share of searches by month for Haier, Frigidaire, Igloo. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHaierFrigidaireIglooWhynterAvanti ProductshOmeLabsNewairKalamera
    Oct 202552.4%35.1%11.5%0.28%0.39%0.22%0.12%<0.01%
    Nov 202553.5%35.8%9.6%0.29%0.4%0.23%0.12%<0.01%
    Dec 202562%27.7%9.2%0.33%0.32%0.27%0.15%<0.01%
    Jan 202654.4%36.4%8.1%0.29%0.41%0.29%0.19%<0.01%
    Feb 202653.1%35.5%9.6%0.27%0.49%0.27%0.78%<0.01%
    Mar 202650.7%33.9%13.7%0.33%0.44%0.27%0.61%<0.01%
    Apr 202653.7%24%20.7%0.35%0.85%0.19%0.19%<0.01%
    May 202650.4%27.6%20%0.5%1.1%0.22%0.09%<0.01%
    Jun 202650.6%27.7%20.4%0.61%0.29%0.22%0.09%<0.01%
    Jul 202645.5%30.5%22.7%0.67%0.34%0.24%0.1%<0.01%
    Aug 202642.5%34.8%21.2%0.62%0.39%0.34%0.12%<0.01%
    Sep 202644.6%36.5%17.8%0.44%0.41%0.29%0.09%<0.01%

    1. 1.Haier

      44.6%

      Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2 points.

    2. 2.Frigidaire

      36.5%

      Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.7 points.

    3. 3.Igloo

      17.8%

      Held 3rd. 147K estimated branded searches, -20.2% vs prior month. Share -3.5 points.

    4. 4.Whynter

      0.44%

      Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

    5. 5.Avanti Products

      0.41%

      Held 5th. 3.4K estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.hOmeLabs

      0.29%

      Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

    7. 7.Newair

      0.09%

      Held 7th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

    8. 8.Kalamera

      <0.01%

      Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Frigidaire and its closest rivals

    Every comparison with Frigidaire

    38 comparisons

    How has branded search demand for Frigidaire changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Frigidaire worldwide held steady, from 357K to 349K.
    • Across the 12 months ending September 2026, Frigidaire’s share of searches among beverage cooler brands worldwide increased from 35.1% to 36.5%.
    • Across the 12 months ending September 2026, Frigidaire’s share of searches among beverage cooler brands worldwide peaked at 36.5% in September 2026 and was lowest at 24% in April 2026.

    How did search popularity change for beverage cooler brands worldwide in September 2026?

    6 changes

    1. In September 2026, Haier gained share of searches among beverage cooler brands worldwide, from 42.5% to 44.6%.

    2. In September 2026, Frigidaire gained share of searches among beverage cooler brands worldwide, from 34.8% to 36.5%.

    3. In September 2026, Igloo lost share of searches among beverage cooler brands worldwide, from 21.2% to 17.8%.

    4. Estimated monthly branded searches for Whynter worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

    5. Estimated monthly branded searches for hOmeLabs worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

    6. Estimated monthly branded searches for Newair worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

    How are Frigidaire’s branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Frigidaire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • frigidaire
    • frigidaire mini fridge
    • frigidaire oven
    • frigidaire range

    How the Brand Demand Index is measured

    Who owns Frigidaire?

    Frigidaire is owned by Electrolux. Brandwave also tracks AEG, owned by the same company, worldwide.

    Do you work for Frigidaire? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Frigidaire compete?

    Frigidaire is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Fridge brands7th of 145.6%Show ranking
    Home appliance brands7th of 135.6%Show ranking
    Oven brands9th of 100.53%Show ranking
    Chest freezer brands5th of 612.3%Show ranking
    Upright freezer brands5th of 713.6%Show ranking
    Bar fridge brands4th of 915.5%Show ranking
    Heater and dehumidifier brands3rd of 817.3%Show ranking
    Dehumidifier brands3rd of 817.7%Show ranking
    Deep freezer brands3rd of 520.2%Show ranking
    Mini fridge brands4th of 82.5%Show ranking
    Beverage cooler brands2nd of 836.5%Shown above
    Countertop ice maker brands1st of 681.9%Show ranking
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