Brandwave

Beko vs Frigidaire:Which is more popular?

In September 2026, Beko had more branded searches than Frigidaire among chest freezer brands worldwide. Beko had about 450,000 branded searches, while Frigidaire had 301,000. Beko made up 18.4% of all chest freezer brand searches we track, and Frigidaire accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about chest freezer brands, Frigidaire appeared in four of the five answers and Beko in none.

Among chest freezer brands worldwide in September 2026

Who do people search for more?

Beko, about 50% more searches than Frigidaire

Beko 450K searchesFrigidaire 301K searches

Who does AI mention more?

Frigidaire, mentioned in 4 of 5 answers, Beko in 0

Frigidaire in 4 of 5Beko in 0 of 5

Who does AI recommend more?

Frigidaire, the only one of the two named

Frigidaire first in 3Beko never named

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Top chest freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beko did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. GE Appliances2nd
  3. Midea3rd
  4. Hisense–
  5. Beko–
  6. Haier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chest freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Beko or Frigidaire more popular in search?

This chart shows how often people search Google for Beko and Frigidaire by name. Each line represents a brand's share of searches for all six chest freezer brands we track, month by month, from English-language searches worldwide.

Beko and Frigidaire among chest freezer brands worldwide, by month

Share of searches by month for Beko, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseMideaBekoHaierFrigidaireGE Appliances
Oct 202530.4%16.6%20.3%16.6%11.1%5%
Nov 202534.7%15.6%19.1%15.6%10.4%4.7%
Dec 202530.2%16.5%20.2%20.2%9%4%
Jan 202630.4%16.6%20.3%16.6%11.1%5%
Feb 202630.4%16.6%20.3%16.6%11.1%5%
Mar 202627.6%18.5%18.5%18.5%12.4%4.5%
Apr 202627.1%18.2%18.2%22.2%9.9%4.4%
May 202629.6%19.8%16.2%19.8%10.8%4%
Jun 202630%24.7%16.5%16.5%9%3.3%
Jul 202626.9%26.9%18%14.7%9.8%3.6%
Aug 202626.1%26.1%17.5%14.3%11.7%4.3%
Sep 202627.4%22.4%18.4%15%12.3%4.5%

How has the Beko and Frigidaire comparison changed over the last 12 months?

3 findings
  • Beko was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s share of searches among chest freezer brands worldwide moved from 20.3% to 18.4%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among chest freezer brands worldwide moved from 11.1% to 12.3%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for chest freezer brands worldwide in September 2026?

2 changes

  1. In September 2026, Beko gained share of searches among chest freezer brands worldwide, from 17.5% to 18.4%.

  2. In September 2026, Frigidaire gained share of searches among chest freezer brands worldwide, from 11.7% to 12.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beko’s and Frigidaire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

Frigidaire

1 branded search term

  • frigidaire

How the Brand Demand Index is measured

Other head-to-heads among chest freezer brands

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