Brandwave

Dropps vs Tru Earth:Which is searched more?

In September 2026, Dropps had more branded searches than Tru Earth among laundry sheets brands worldwide. Dropps was estimated to have 22.2K branded searches compared to Tru Earth’s 10, and held a 24.9% Share of Search versus Tru Earth’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among laundry sheets brands worldwide in September 2026Which is more popular in search, Dropps or Tru Earth?
Dropps24.9%22.2K searches
vs
Tru Earth0.01%10 searches

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Which is more popular in search, Dropps or Tru Earth?

Compare the laundry sheets brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dropps and Tru Earth among laundry sheets brands worldwide, by month

Share of Search by month for Dropps, Tru Earth. The figures are in the table below the chart.

View monthly share of search table
MonthEarth BreezeDroppsEcoeggBreezeoSheets Laundry ClubTru Earth
Oct 202548%39.3%9.1%3.5%0.01%0.01%
Nov 202543.6%43.6%9.7%3.1%0.02%0.02%
Dec 202545%45%6.1%3.9%0.01%0.01%
Jan 202653.3%35.6%7.2%3.8%0.01%0.01%
Feb 202651.9%34.8%8.6%4.6%0.02%0.02%
Mar 202666%24.2%7.1%2.6%0.01%0.01%
Apr 202671.1%21.3%5.8%1.8%<0.01%<0.01%
May 202667.3%24.7%5.3%2.7%0.01%0.01%
Jun 202667.9%24.9%5%2.1%0.01%0.01%
Jul 202667.5%24.8%5%2.7%0.01%0.01%
Aug 202667.4%24.7%5.8%2.1%0.01%0.01%
Sep 202667.9%24.9%5.4%1.8%0.01%0.01%

How has the Dropps and Tru Earth comparison changed over the last 12 months?

  • Dropps was ahead of Tru Earth in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dropps’ estimated Share of Search among laundry sheets brands worldwide moved from 39.3% to 24.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Tru Earth’s estimated Share of Search among laundry sheets brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for laundry sheets brands worldwide in September 2026?

  1. Estimated monthly branded searches for Dropps worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

Other head-to-heads among laundry sheets brands

How each brand is measured

Brandwave collects information about searches that people make online using Dropps’ and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dropps

1 branded search term

  • dropps

Tru Earth

1 branded search term

  • detergent tru earth

How the Brand Demand Index is measured

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