How popular isTru Earth in search?
In August 2026, there were an estimated 10.6K branded searches for Tru Earth worldwide which held steady over the last 11 months. Tru Earth holds 6.4% estimated Share of Search among eco laundry detergent brands worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Earth Breeze59.8%
Dropps18%
Dirty Labs14.6%
Tru Earth6.4%
Sheets Laundry Club1.2%
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Which eco laundry detergent brands compete with Tru Earth?
Share of Search by month for Earth Breeze, Dropps, Dirty Labs, Tru Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Earth Breeze | Dropps | Dirty Labs | Tru Earth | Sheets Laundry Club |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 28.7% | 14.5% | 9.3% | 2% |
| Nov 2025 | 39.7% | 28.7% | 17% | 11.5% | 3.1% |
| Dec 2025 | 46.2% | 30.5% | 13.5% | 8.4% | 1.4% |
| Jan 2026 | 52.2% | 21.9% | 15.9% | 7.1% | 2.8% |
| Feb 2026 | 55.2% | 20.4% | 13.9% | 8.3% | 2.2% |
| Mar 2026 | 65.4% | 14.4% | 12.2% | 5.8% | 2.3% |
| Apr 2026 | 66.2% | 13.4% | 12.6% | 6% | 1.8% |
| May 2026 | 60% | 15.9% | 16.6% | 6.1% | 1.4% |
| Jun 2026 | 61% | 15.8% | 13.7% | 6.4% | 3.1% |
| Jul 2026 | 60.9% | 16.5% | 14% | 6.4% | 2.1% |
| Aug 2026 | 59.8% | 18% | 14.6% | 6.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 97.9K | -7.3% | -1.1 points | |
| 2, held 2nd | 18% | 29.5K | +2.8% | +1.5 points | |
| 3, held 3rd | 14.6% | 23.9K | -1.7% | +0.6 points | |
| 4, held 4th | 6.4% | 10.6K | -5% | 0 points | |
| 5, held 5th | 1.2% | 1.9K | -47.1% | -0.9 points |
59.8%
held 1st · 97.9K estimated branded searches · -7.3% vs prior month · -1.1 points
2.
Dropps18%
held 2nd · 29.5K estimated branded searches · +2.8% vs prior month · +1.5 points
14.6%
held 3rd · 23.9K estimated branded searches · -1.7% vs prior month · +0.6 points
6.4%
held 4th · 10.6K estimated branded searches · -5% vs prior month · 0 points
1.2%
held 5th · 1.9K estimated branded searches · -47.1% vs prior month · -0.9 points
Compare search popularity between Tru Earth and its closest rivals
How has branded search demand for Tru Earth changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tru Earth worldwide held steady, from 11.1K to 10.6K.
- Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide decreased from 9.3% to 6.4%.
- Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 11.5% in November 2025 and was lowest at 5.8% in March 2026.
How did search popularity change for eco laundry detergent brands worldwide in August 2026?
4 changes
In August 2026, Dropps gained estimated Share of Search among eco laundry detergent brands worldwide, from 16.5% to 18%.
In August 2026, Dirty Labs gained estimated Share of Search among eco laundry detergent brands worldwide, from 14% to 14.6%.
In August 2026, Earth Breeze lost estimated Share of Search among eco laundry detergent brands worldwide, from 60.9% to 59.8%.
In August 2026, Sheets Laundry Club lost estimated Share of Search among eco laundry detergent brands worldwide, from 2.1% to 1.2%.
How is Tru Earth measured?
Brandwave collects information about searches that people make online using Tru Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- detergent tru earth
- laundry sheets tru earth
- tru earth
- tru earth detergent
- tru earth laundry
- tru earth laundry detergent
- tru earth laundry sheets
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