Meliora Cleaning Products vs Tru Earth:Which is more popular?
In September 2026, Tru Earth had more branded searches than Meliora Cleaning Products among eco laundry detergent brands worldwide. Tru Earth had about 7,180 branded searches, while Meliora Cleaning Products had 720. Tru Earth made up 5% of all eco laundry detergent brand searches we track, and Meliora Cleaning Products accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about eco laundry detergent brands, Meliora Cleaning Products appeared in two of the five answers and Tru Earth in none.
Who do people search for more?
Tru Earth, about 10 searches for every 1 for Meliora Cleaning Products
Who does AI mention more?
Meliora Cleaning Products, mentioned in 2 of 5 answers, Tru Earth in 0
Who does AI recommend more?
Meliora Cleaning Products, the only one of the two named
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Top eco laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Meliora Cleaning Products was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tru Earth did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seventh Generation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECOS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Meliora Cleaning Products2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Earth Breeze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dirty Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheets Laundry Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eco laundry detergent brands
5 answers
Asked ChatGPT
“Which eco laundry detergent brand should I buy?”
Asked ChatGPT
“What are the best eco laundry detergent brands?”
Asked ChatGPT
“What's the best eco laundry detergent brand for sensitive skin?”
Searched Google, AI Overview
“natural laundry detergent”
Searched Google, AI Overview
“laundry detergent for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Meliora Cleaning Products or Tru Earth more popular in search?
This chart shows how often people search Google for Meliora Cleaning Products and Tru Earth by name. Each line represents a brand's share of searches for all eight eco laundry detergent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tru Earth, Meliora Cleaning Products. The figures are in the table below the chart.
View monthly share of searches table
| Month | Earth Breeze | Dropps | Seventh Generation | Dirty Labs | ECOS | Tru Earth | Sheets Laundry Club | Meliora Cleaning Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.6% | 18.7% | 10.7% | 3.7% | 6.8% | 2% | 0.61% |
| Nov 2025 | 23.7% | 28.6% | 18.8% | 13.2% | 3.7% | 8.4% | 3.1% | 0.61% |
| Dec 2025 | 28.5% | 33.7% | 15% | 10.5% | 3.6% | 6.5% | 1.6% | 0.6% |
| Jan 2026 | 29.9% | 24.6% | 19.1% | 13.2% | 3.8% | 5.7% | 3.1% | 0.51% |
| Feb 2026 | 32% | 24.9% | 16.3% | 12% | 4% | 7.2% | 2.6% | 0.9% |
| Mar 2026 | 43.7% | 18.5% | 14.7% | 10.4% | 3.6% | 5.5% | 2.9% | 0.66% |
| Apr 2026 | 48.2% | 16.8% | 13.8% | 9.8% | 3.4% | 5.2% | 2.2% | 0.62% |
| May 2026 | 43.7% | 18.8% | 15.5% | 11.1% | 3.8% | 4.8% | 1.7% | 0.62% |
| Jun 2026 | 43.9% | 19.4% | 12.6% | 11.2% | 3.8% | 4.8% | 3.8% | 0.5% |
| Jul 2026 | 44.2% | 20.1% | 12.7% | 11.4% | 3.8% | 4.8% | 2.5% | 0.51% |
| Aug 2026 | 44% | 20.7% | 12.8% | 11.1% | 4.7% | 4.8% | 1.3% | 0.62% |
| Sep 2026 | 44.1% | 19.2% | 12.7% | 10.8% | 5.7% | 5% | 2% | 0.5% |
How has the Meliora Cleaning Products and Tru Earth comparison changed over the last 12 months?
3 findings
- Tru Earth was ahead of Meliora Cleaning Products in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meliora Cleaning Products’ share of searches among eco laundry detergent brands worldwide moved from 0.61% to 0.5%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Tru Earth’s share of searches among eco laundry detergent brands worldwide moved from 6.8% to 5%, and its estimated monthly branded searches moved from 8.1K to 7.2K.
How did search popularity change for eco laundry detergent brands worldwide in September 2026?
2 changes
In September 2026, ECOS overtook Tru Earth to rank 5th among eco laundry detergent brands worldwide, with 5.7% of the searches.
Estimated monthly branded searches for Tru Earth worldwide fell 11.6% over 12 measured months, from 8.1K to 7.2K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Meliora Cleaning Products’ and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meliora Cleaning Products
1 branded search term
- meliora cleaning
Tru Earth
4 branded search terms
- detergent tru earth
- tru earth
- tru earth detergent
- tru earth laundry
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