Brandwave

How popular isSeventh Generation?

In September 2026, people searched for Seventh Generation by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 12.7% of all global eco laundry detergent brand searches, placing Seventh Generation third out of eight brands. When we asked both ChatGPT and Google AI Overviews about eco laundry detergent brands, Seventh Generation appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Seventh Generation is the third most searched of 8 competitors and the most recommended in AI answers.

  1. Earth BreezeShare of searches 44.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. DroppsShare of searches 19.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Seventh GenerationShare of searches 12.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Dirty LabsShare of searches 10.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. ECOSShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top eco laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seventh Generation was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Seventh Generation is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seventh Generation1st
  2. ECOS2nd
  3. Meliora Cleaning Products3rd
  4. Dirty Labs4th
  5. Earth Breeze5th
  6. Dropps–
  7. Tru Earth–
  8. Sheets Laundry Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seventh Generation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECOS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meliora Cleaning Products2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earth Breeze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dirty Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheets Laundry Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eco laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which eco laundry detergent brands compete with Seventh Generation?

Seventh Generation against eco laundry detergent brands worldwide, by month

Share of searches by month for Earth Breeze, Dropps, Seventh Generation, Dirty Labs, ECOS, Tru Earth, Sheets Laundry Club. The figures are in the table below the chart.

View monthly share of searches table
MonthEarth BreezeDroppsSeventh GenerationDirty LabsECOSTru EarthSheets Laundry ClubMeliora Cleaning Products
Oct 202528.8%28.6%18.7%10.7%3.7%6.8%2%0.61%
Nov 202523.7%28.6%18.8%13.2%3.7%8.4%3.1%0.61%
Dec 202528.5%33.7%15%10.5%3.6%6.5%1.6%0.6%
Jan 202629.9%24.6%19.1%13.2%3.8%5.7%3.1%0.51%
Feb 202632%24.9%16.3%12%4%7.2%2.6%0.9%
Mar 202643.7%18.5%14.7%10.4%3.6%5.5%2.9%0.66%
Apr 202648.2%16.8%13.8%9.8%3.4%5.2%2.2%0.62%
May 202643.7%18.8%15.5%11.1%3.8%4.8%1.7%0.62%
Jun 202643.9%19.4%12.6%11.2%3.8%4.8%3.8%0.5%
Jul 202644.2%20.1%12.7%11.4%3.8%4.8%2.5%0.51%
Aug 202644%20.7%12.8%11.1%4.7%4.8%1.3%0.62%
Sep 202644.1%19.2%12.7%10.8%5.7%5%2%0.5%

  1. 1.Earth Breeze

    44.1%

    Held 1st. 62.9K estimated branded searches, +0.8% vs prior month. Share +0.1 points.

  2. 2.Dropps

    19.2%

    Held 2nd. 27.4K estimated branded searches, -6.7% vs prior month. Share -1.5 points.

  3. 3.Seventh Generation

    12.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Dirty Labs

    10.8%

    Held 4th. 15.4K estimated branded searches, -2.5% vs prior month. Share -0.3 points.

  5. 5.ECOS

    5.7%

    Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +1 points.

  6. 6.Tru Earth

    5%

    Moved from 5th to 6th. 7.2K estimated branded searches, +4.8% vs prior month. Share +0.2 points.

  7. 7.Sheets Laundry Club

    2%

    Held 7th. 2.9K estimated branded searches, +52.4% vs prior month. Share +0.7 points.

  8. 8.Meliora Cleaning Products

    0.5%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Seventh Generation and its closest rivals

Every comparison with Seventh Generation

18 comparisons

How has branded search demand for Seventh Generation changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Seventh Generation worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Seventh Generation’s share of searches among eco laundry detergent brands worldwide decreased from 18.7% to 12.7%.
  • Across the 12 months ending September 2026, Seventh Generation’s share of searches among eco laundry detergent brands worldwide peaked at 19.1% in January 2026 and was lowest at 12.6% in June 2026.

How did search popularity change for eco laundry detergent brands worldwide in September 2026?

6 changes

  1. In September 2026, ECOS overtook Tru Earth to rank 5th among eco laundry detergent brands worldwide, with 5.7% of the searches.

  2. In September 2026, Sheets Laundry Club gained share of searches among eco laundry detergent brands worldwide, from 1.3% to 2%.

  3. In September 2026, Dropps lost share of searches among eco laundry detergent brands worldwide, from 20.7% to 19.2%.

  4. Estimated monthly branded searches for Earth Breeze worldwide rose 84.5% over 12 measured months, from 34.1K to 62.9K in September 2026.

  5. Estimated monthly branded searches for Dirty Labs worldwide rose 21.1% over 12 measured months, from 12.7K to 15.4K in September 2026.

  6. Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Seventh Generation’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Seventh Generation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • seventh generation

Do you work for Seventh Generation? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Seventh Generation compete?

Seventh Generation is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dishwashing liquid brands5th of 76.4%Show ranking
Eco laundry detergent brands3rd of 812.7%Shown above
Dish powder brands3rd of 517.6%Show ranking
Dishwasher pods brands2nd of 533.3%Show ranking
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