Seventh Generation vs Sunlight:Which is searched more?

Name: Seventh Generation vs Sunlight: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Seventh Generation had more branded searches than Sunlight among dishwashing liquid brands worldwide. Seventh Generation had about 18,100 branded searches, while Sunlight had 3,600. Seventh Generation made up 6.4% of all dishwashing liquid brand searches we track, and Sunlight accounted for 1.3%. These are worldwide searches for English-language branded terms.

Share of searches among dishwashing liquid brands worldwide in September 2026Is Seventh Generation or Sunlight more popular in search?

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Is Seventh Generation or Sunlight more popular in search?

Compare the dishwashing liquid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Seventh Generation and Sunlight among dishwashing liquid brands worldwide, by month

Month	Dawn	Palmolive	Mrs. Meyer’s Clean Day	Fairy	Seventh Generation	Sunlight	Ajax
Oct 2025	35.2%	31.8%	17.4%	6.4%	7.8%	1.3%	0.25%
Nov 2025	35.2%	32.4%	17.7%	5.3%	7.9%	1.3%	0.26%
Dec 2025	40.2%	29.3%	16%	5.9%	7.2%	1.1%	0.23%
Jan 2026	38.8%	29.2%	16%	5.8%	8.7%	1.2%	0.28%
Feb 2026	40.7%	29%	15.9%	5.8%	7.1%	1.1%	0.28%
Mar 2026	40.6%	29.1%	15.9%	5.8%	7.1%	1.2%	0.28%
Apr 2026	40.4%	29.7%	16.3%	4.9%	7.3%	1.2%	0.29%
May 2026	36.5%	31.7%	17.3%	5.2%	7.8%	1.3%	0.25%
Jun 2026	38.3%	33.2%	14.8%	5.4%	6.6%	1.3%	0.32%
Jul 2026	34.2%	36.6%	16.5%	4.9%	6%	1.5%	0.33%
Aug 2026	38.4%	29%	19.4%	5.8%	5.8%	1.2%	0.42%
Sep 2026	35.9%	32%	17.5%	6.4%	6.4%	1.3%	0.46%

How has the Seventh Generation and Sunlight comparison changed over the last 12 months?

3 findings

Seventh Generation was ahead of Sunlight in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Seventh Generation’s share of searches among dishwashing liquid brands worldwide moved from 7.8% to 6.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
Across the 12 months ending September 2026, Sunlight’s share of searches among dishwashing liquid brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for dishwashing liquid brands worldwide in September 2026?

1 change

In September 2026, Seventh Generation gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Seventh Generation’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.