Fairy vs Palmolive:Which is more popular by branded search?
In August 2026, Palmolive had more branded searches than Fairy among dishwashing liquid brands worldwide. Palmolive was estimated to have 90.5K branded searches compared to Fairy’s 70, and held an 8.3% Share of Search versus Fairy’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fairy or Palmolive?
Compare the dishwashing liquid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Palmolive, Fairy. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Palmolive | Sunlight | Ajax | Fairy |
|---|---|---|---|---|---|
| Oct 2025 | 91.3% | 8.3% | 0.4% | <0.01% | <0.01% |
| Nov 2025 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 92.8% | 6.9% | 0.33% | <0.01% | <0.01% |
| Jan 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Feb 2026 | 92.8% | 6.9% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Apr 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| May 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Jun 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Jul 2026 | 89.7% | 9.9% | 0.39% | <0.01% | <0.01% |
| Aug 2026 | 91.4% | 8.3% | 0.33% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Fairy and Palmolive comparison changed over the last 12 months?
3 findings
- Palmolive was ahead of Fairy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fairy’s estimated Share of Search among dishwashing liquid brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing liquid brands worldwide held steady at 8.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for dishwashing liquid brands worldwide in August 2026?
1 change
In August 2026, Palmolive lost estimated Share of Search among dishwashing liquid brands worldwide, from 9.9% to 8.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Fairy’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.