ECOS vs Seventh Generation:Which is more popular?
In September 2026, Seventh Generation had more branded searches than ECOS among eco laundry detergent brands worldwide. Seventh Generation had about 18,100 branded searches, while ECOS had 8,100. Seventh Generation made up 12.7% of all eco laundry detergent brand searches we track, and ECOS accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about eco laundry detergent brands, ECOS and Seventh Generation each appeared in three of the five answers. Seventh Generation was mentioned before ECOS in two out of three answers.
Who do people search for more?
Seventh Generation, about 2 searches for every 1 for ECOS
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Seventh Generation, named ahead of ECOS in 2 of 3 answers
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Top eco laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ECOS and Seventh Generation were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Seventh Generation was listed before ECOS in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seventh Generation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECOS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meliora Cleaning Products2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Earth Breeze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dirty Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheets Laundry Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eco laundry detergent brands
5 answers
Asked ChatGPT
“Which eco laundry detergent brand should I buy?”
Asked ChatGPT
“What are the best eco laundry detergent brands?”
Asked ChatGPT
“What's the best eco laundry detergent brand for sensitive skin?”
Searched Google, AI Overview
“natural laundry detergent”
Searched Google, AI Overview
“laundry detergent for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is ECOS or Seventh Generation more popular in search?
This chart shows how often people search Google for ECOS and Seventh Generation by name. Each line represents a brand's share of searches for all eight eco laundry detergent brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Seventh Generation, ECOS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Earth Breeze | Dropps | Seventh Generation | Dirty Labs | ECOS | Tru Earth | Sheets Laundry Club | Meliora Cleaning Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.6% | 18.7% | 10.7% | 3.7% | 6.8% | 2% | 0.61% |
| Nov 2025 | 23.7% | 28.6% | 18.8% | 13.2% | 3.7% | 8.4% | 3.1% | 0.61% |
| Dec 2025 | 28.5% | 33.7% | 15% | 10.5% | 3.6% | 6.5% | 1.6% | 0.6% |
| Jan 2026 | 29.9% | 24.6% | 19.1% | 13.2% | 3.8% | 5.7% | 3.1% | 0.51% |
| Feb 2026 | 32% | 24.9% | 16.3% | 12% | 4% | 7.2% | 2.6% | 0.9% |
| Mar 2026 | 43.7% | 18.5% | 14.7% | 10.4% | 3.6% | 5.5% | 2.9% | 0.66% |
| Apr 2026 | 48.2% | 16.8% | 13.8% | 9.8% | 3.4% | 5.2% | 2.2% | 0.62% |
| May 2026 | 43.7% | 18.8% | 15.5% | 11.1% | 3.8% | 4.8% | 1.7% | 0.62% |
| Jun 2026 | 43.9% | 19.4% | 12.6% | 11.2% | 3.8% | 4.8% | 3.8% | 0.5% |
| Jul 2026 | 44.2% | 20.1% | 12.7% | 11.4% | 3.8% | 4.8% | 2.5% | 0.51% |
| Aug 2026 | 44% | 20.7% | 12.8% | 11.1% | 4.7% | 4.8% | 1.3% | 0.62% |
| Sep 2026 | 44.1% | 19.2% | 12.7% | 10.8% | 5.7% | 5% | 2% | 0.5% |
How has the ECOS and Seventh Generation comparison changed over the last 12 months?
3 findings
- Seventh Generation was ahead of ECOS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECOS’s share of searches among eco laundry detergent brands worldwide moved from 3.7% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
- Across the 12 months ending September 2026, Seventh Generation’s share of searches among eco laundry detergent brands worldwide moved from 18.7% to 12.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for eco laundry detergent brands worldwide in September 2026?
2 changes
In September 2026, ECOS overtook Tru Earth to rank 5th among eco laundry detergent brands worldwide, with 5.7% of the searches.
Estimated monthly branded searches for Seventh Generation worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ECOS’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ECOS
1 branded search term
- ecos detergent
Seventh Generation
1 branded search term
- seventh generation
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