ECOS vs Tru Earth:Which is searched more?
In September 2026, ECOS had more branded searches than Tru Earth among eco laundry detergent brands worldwide. ECOS had about 8,100 branded searches, while Tru Earth had 7,180. ECOS made up 5.7% of all eco laundry detergent brand searches we track, and Tru Earth accounted for 5%. These are worldwide searches for English-language branded terms.
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Is ECOS or Tru Earth more popular in search?
Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ECOS, Tru Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Earth Breeze | Dropps | Seventh Generation | Dirty Labs | ECOS | Tru Earth | Sheets Laundry Club | Meliora Cleaning Products |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 28.6% | 18.7% | 10.7% | 3.7% | 6.8% | 2% | 0.61% |
| Nov 2025 | 23.7% | 28.6% | 18.8% | 13.2% | 3.7% | 8.4% | 3.1% | 0.61% |
| Dec 2025 | 28.5% | 33.7% | 15% | 10.5% | 3.6% | 6.5% | 1.6% | 0.6% |
| Jan 2026 | 29.9% | 24.6% | 19.1% | 13.2% | 3.8% | 5.7% | 3.1% | 0.51% |
| Feb 2026 | 32% | 24.9% | 16.3% | 12% | 4% | 7.2% | 2.6% | 0.9% |
| Mar 2026 | 43.7% | 18.5% | 14.7% | 10.4% | 3.6% | 5.5% | 2.9% | 0.66% |
| Apr 2026 | 48.2% | 16.8% | 13.8% | 9.8% | 3.4% | 5.2% | 2.2% | 0.62% |
| May 2026 | 43.7% | 18.8% | 15.5% | 11.1% | 3.8% | 4.8% | 1.7% | 0.62% |
| Jun 2026 | 43.9% | 19.4% | 12.6% | 11.2% | 3.8% | 4.8% | 3.8% | 0.5% |
| Jul 2026 | 44.2% | 20.1% | 12.7% | 11.4% | 3.8% | 4.8% | 2.5% | 0.51% |
| Aug 2026 | 44% | 20.7% | 12.8% | 11.1% | 4.7% | 4.8% | 1.3% | 0.62% |
| Sep 2026 | 44.1% | 19.2% | 12.7% | 10.8% | 5.7% | 5% | 2% | 0.5% |
How has the ECOS and Tru Earth comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ECOS took it in September 2026.
- Across the 12 months ending September 2026, ECOS’s share of searches among eco laundry detergent brands worldwide moved from 3.7% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
- Across the 12 months ending September 2026, Tru Earth’s share of searches among eco laundry detergent brands worldwide moved from 6.8% to 5%, and its estimated monthly branded searches moved from 8.1K to 7.2K.
How did search popularity change for eco laundry detergent brands worldwide in September 2026?
2 changes
In September 2026, ECOS overtook Tru Earth to rank 5th among eco laundry detergent brands worldwide, with 5.7% of the searches.
Estimated monthly branded searches for Tru Earth worldwide fell 11.6% over 12 measured months, from 8.1K to 7.2K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ECOS’s and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among eco laundry detergent brands
Earth Breeze vs Dropps: compare search popularity
Earth Breeze vs Seventh Generation: compare search popularity
Earth Breeze vs Dirty Labs: compare search popularity- Earth Breeze vs ECOS: compare search popularity
- Dropps vs Seventh Generation: compare search popularity
- Dropps vs Dirty Labs: compare search popularity
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