How popular isTru Earth in search?
In September 2026, there were an estimated 7.2K branded searches for Tru Earth worldwide which is down 11.6% over the last 12 months. Tru Earth holds 0.01% estimated Share of Search among laundry sheets brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Earth Breeze67.9%
Dropps24.9%
Ecoegg5.4%
Breezeo1.8%
Sheets Laundry Club0.01%
Tru Earth0.01%
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Which laundry sheets brands compete with Tru Earth?
Share of Search by month for Earth Breeze, Dropps, Ecoegg, Tru Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Earth Breeze | Dropps | Ecoegg | Breezeo | Sheets Laundry Club | Tru Earth |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 39.3% | 9.1% | 3.5% | 0.01% | 0.01% |
| Nov 2025 | 43.6% | 43.6% | 9.7% | 3.1% | 0.02% | 0.02% |
| Dec 2025 | 45% | 45% | 6.1% | 3.9% | 0.01% | 0.01% |
| Jan 2026 | 53.3% | 35.6% | 7.2% | 3.8% | 0.01% | 0.01% |
| Feb 2026 | 51.9% | 34.8% | 8.6% | 4.6% | 0.02% | 0.02% |
| Mar 2026 | 66% | 24.2% | 7.1% | 2.6% | 0.01% | 0.01% |
| Apr 2026 | 71.1% | 21.3% | 5.8% | 1.8% | <0.01% | <0.01% |
| May 2026 | 67.3% | 24.7% | 5.3% | 2.7% | 0.01% | 0.01% |
| Jun 2026 | 67.9% | 24.9% | 5% | 2.1% | 0.01% | 0.01% |
| Jul 2026 | 67.5% | 24.8% | 5% | 2.7% | 0.01% | 0.01% |
| Aug 2026 | 67.4% | 24.7% | 5.8% | 2.1% | 0.01% | 0.01% |
| Sep 2026 | 67.9% | 24.9% | 5.4% | 1.8% | 0.01% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.9% | 60.5K | 0% | +0.5 points | |
| 2, held 2nd | 24.9% | 22.2K | 0% | +0.2 points | |
| 3, held 3rd | 5.4% | 4.8K | -7.7% | -0.4 points | |
| 4, held 4th | 1.8% | 1.6K | -15.8% | -0.3 points | |
| 5, held 5th | 0.01% | 10 | 0% | 0 points | |
| 6, held 6th | 0.01% | 10 | 0% | 0 points |
67.9%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Dropps24.9%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Ecoegg5.4%
Held 3rd. 4.8K estimated branded searches, -7.7% vs prior month. Share -0.4 points.
4.
Breezeo1.8%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
0.01%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tru Earth and its closest rivals
Every comparison with Tru Earth
4 comparisons
How has branded search demand for Tru Earth changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tru Earth worldwide fell from 8.1K to 7.2K.
- Across the 12 months ending September 2026, Tru Earth’s estimated Share of Search among laundry sheets brands worldwide held steady at 0.01%.
How did search popularity change for laundry sheets brands worldwide in September 2026?
4 changes
In September 2026, Earth Breeze gained estimated Share of Search among laundry sheets brands worldwide, from 67.4% to 67.9%.
Estimated monthly branded searches for Breezeo worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Ecoegg worldwide fell 23.8% over 12 measured months, from 6.3K to 4.8K in September 2026.
Estimated monthly branded searches for Dropps worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Where does Tru Earth compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Eco laundry detergent brands | 4th of 5 | 6.2% | Show ranking |
| Laundry sheets brands | 6th of 6 | 0.01% | Shown above |
How is Tru Earth measured?
Brandwave collects information about searches that people make online using Tru Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- detergent tru earth
- tru earth
- tru earth detergent
- tru earth laundry
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Is Tru Earth your brand?
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