Earth Breeze vs Tru Earth:Which is searched more?
In September 2026, Earth Breeze had more branded searches than Tru Earth among laundry sheets brands worldwide. Earth Breeze was estimated to have 60.5K branded searches compared to Tru Earth’s 10, and held a 67.9% Share of Search versus Tru Earth’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Earth Breeze or Tru Earth?
Compare the laundry sheets brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Earth Breeze, Tru Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Earth Breeze | Dropps | Ecoegg | Breezeo | Sheets Laundry Club | Tru Earth |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 39.3% | 9.1% | 3.5% | 0.01% | 0.01% |
| Nov 2025 | 43.6% | 43.6% | 9.7% | 3.1% | 0.02% | 0.02% |
| Dec 2025 | 45% | 45% | 6.1% | 3.9% | 0.01% | 0.01% |
| Jan 2026 | 53.3% | 35.6% | 7.2% | 3.8% | 0.01% | 0.01% |
| Feb 2026 | 51.9% | 34.8% | 8.6% | 4.6% | 0.02% | 0.02% |
| Mar 2026 | 66% | 24.2% | 7.1% | 2.6% | 0.01% | 0.01% |
| Apr 2026 | 71.1% | 21.3% | 5.8% | 1.8% | <0.01% | <0.01% |
| May 2026 | 67.3% | 24.7% | 5.3% | 2.7% | 0.01% | 0.01% |
| Jun 2026 | 67.9% | 24.9% | 5% | 2.1% | 0.01% | 0.01% |
| Jul 2026 | 67.5% | 24.8% | 5% | 2.7% | 0.01% | 0.01% |
| Aug 2026 | 67.4% | 24.7% | 5.8% | 2.1% | 0.01% | 0.01% |
| Sep 2026 | 67.9% | 24.9% | 5.4% | 1.8% | 0.01% | 0.01% |
How has the Earth Breeze and Tru Earth comparison changed over the last 12 months?
3 findings
- Earth Breeze was ahead of Tru Earth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earth Breeze’s estimated Share of Search among laundry sheets brands worldwide moved from 48% to 67.9%, and its estimated monthly branded searches moved from 33.1K to 60.5K.
- Across the 12 months ending September 2026, Tru Earth’s estimated Share of Search among laundry sheets brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for laundry sheets brands worldwide in September 2026?
1 change
In September 2026, Earth Breeze gained estimated Share of Search among laundry sheets brands worldwide, from 67.4% to 67.9%.
Other head-to-heads among laundry sheets brands
How each brand is measured
Brandwave collects information about searches that people make online using Earth Breeze’s and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth Breeze
1 branded search term
- earth breeze
Tru Earth
1 branded search term
- detergent tru earth
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