Dirty Labs vs Tru Earth:Which is more popular by branded search?
In August 2026, Dirty Labs had more branded searches than Tru Earth among eco laundry detergent brands worldwide. Dirty Labs was estimated to have 23.9K branded searches compared to Tru Earth’s 10.6K, and held a 14.6% Share of Search versus Tru Earth’s 6.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Dirty Labs vs Tru Earth and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dirty Labs or Tru Earth?
Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dirty Labs, Tru Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Earth Breeze | Dropps | Dirty Labs | Tru Earth | Sheets Laundry Club |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 28.7% | 14.5% | 9.3% | 2% |
| Nov 2025 | 39.7% | 28.7% | 17% | 11.5% | 3.1% |
| Dec 2025 | 46.2% | 30.5% | 13.5% | 8.4% | 1.4% |
| Jan 2026 | 52.2% | 21.9% | 15.9% | 7.1% | 2.8% |
| Feb 2026 | 55.2% | 20.4% | 13.9% | 8.3% | 2.2% |
| Mar 2026 | 65.4% | 14.4% | 12.2% | 5.8% | 2.3% |
| Apr 2026 | 66.2% | 13.4% | 12.6% | 6% | 1.8% |
| May 2026 | 60% | 15.9% | 16.6% | 6.1% | 1.4% |
| Jun 2026 | 61% | 15.8% | 13.7% | 6.4% | 3.1% |
| Jul 2026 | 60.9% | 16.5% | 14% | 6.4% | 2.1% |
| Aug 2026 | 59.8% | 18% | 14.6% | 6.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Dirty Labs and Tru Earth comparison changed over the last 12 months?
3 findings
- Dirty Labs was ahead of Tru Earth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dirty Labs’ estimated Share of Search among eco laundry detergent brands worldwide moved from 14.5% to 14.6%, and its estimated monthly branded searches moved from 17.1K to 23.9K.
- Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide moved from 9.3% to 6.4%, and its estimated monthly branded searches moved from 11.1K to 10.6K.
How did search popularity change for eco laundry detergent brands worldwide in August 2026?
1 change
In August 2026, Dirty Labs gained estimated Share of Search among eco laundry detergent brands worldwide, from 14% to 14.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Dirty Labs’ and Tru Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dirty Labs
6 branded search terms
- dirty labs
- dirty labs detergent
- dirty labs laundry
- dirty labs laundry detergent
- dirtylabs
- dirtylabs com
Tru Earth
7 branded search terms
- detergent tru earth
- laundry sheets tru earth
- tru earth
- tru earth detergent
- tru earth laundry
- tru earth laundry detergent
- tru earth laundry sheets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.