Dirty Labs vs Earth Breeze:Which is more popular by branded search?
In August 2026, Earth Breeze had more branded searches than Dirty Labs among eco laundry detergent brands worldwide. Earth Breeze was estimated to have 97.9K branded searches compared to Dirty Labs’ 23.9K, and held a 59.8% Share of Search versus Dirty Labs’ 14.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Dirty Labs or Earth Breeze?
Compare brands that offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Earth Breeze, Dirty Labs. The figures are in the table below the chart.
View monthly share of search table
| Month | Earth Breeze | Dropps | Dirty Labs | Tru Earth | Sheets Laundry Club |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 28.7% | 14.5% | 9.3% | 2% |
| Nov 2025 | 39.7% | 28.7% | 17% | 11.5% | 3.1% |
| Dec 2025 | 46.2% | 30.5% | 13.5% | 8.4% | 1.4% |
| Jan 2026 | 52.2% | 21.9% | 15.9% | 7.1% | 2.8% |
| Feb 2026 | 55.2% | 20.4% | 13.9% | 8.3% | 2.2% |
| Mar 2026 | 65.4% | 14.4% | 12.2% | 5.8% | 2.3% |
| Apr 2026 | 66.2% | 13.4% | 12.6% | 6% | 1.8% |
| May 2026 | 60% | 15.9% | 16.6% | 6.1% | 1.4% |
| Jun 2026 | 61% | 15.8% | 13.7% | 6.4% | 3.1% |
| Jul 2026 | 60.9% | 16.5% | 14% | 6.4% | 2.1% |
| Aug 2026 | 59.8% | 18% | 14.6% | 6.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Dirty Labs and Earth Breeze comparison changed over the last 12 months?
3 findings
- Earth Breeze was ahead of Dirty Labs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dirty Labs’ estimated Share of Search among eco laundry detergent brands worldwide moved from 14.5% to 14.6%, and its estimated monthly branded searches moved from 17.1K to 23.9K.
- Across the 11 months ending August 2026, Earth Breeze’s estimated Share of Search among eco laundry detergent brands worldwide moved from 45.5% to 59.8%, and its estimated monthly branded searches moved from 53.8K to 97.9K.
How did search popularity change for eco laundry detergent brands worldwide in August 2026?
2 changes
In August 2026, Dirty Labs gained estimated Share of Search among eco laundry detergent brands worldwide, from 14% to 14.6%.
In August 2026, Earth Breeze lost estimated Share of Search among eco laundry detergent brands worldwide, from 60.9% to 59.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Dirty Labs’ and Earth Breeze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dirty Labs
6 branded search terms
- dirty labs
- dirty labs detergent
- dirty labs laundry
- dirty labs laundry detergent
- dirtylabs
- dirtylabs com
Earth Breeze
7 branded search terms
- earth breeze
- earth breeze detergent
- earth breeze laundry detergent
- earth breeze laundry sheets
- earthbreeze com
- laundry detergent earth breeze
- laundry sheets earth breeze
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