Ajax vs Ecover:Which is more popular?
In September 2026, Ecover had more branded searches than Ajax among household cleaning brands worldwide. Ecover had about 27,100 branded searches, while Ajax had 22,200. Ecover made up 1.7% of all household cleaning brand searches we track, and Ajax accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Ecover appeared in one of the five answers and Ajax in none.
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Top household cleaning brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ecover was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ajax did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ajax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about household cleaning brands
5 answers
Asked ChatGPT
“Which household cleaning brand should I buy?”
Asked ChatGPT
“What are the best household cleaning brands?”
Asked ChatGPT
“What's the best household cleaning brand for everyday cleaning?”
Searched Google, AI Overview
“household cleaning brands”
Searched Google, AI Overview
“best cleaning brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ajax or Ecover more popular in search?
This chart shows how often people search Google for Ajax and Ecover by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ecover, Ajax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Barkeepers Friend | Dettol | Clorox | Harpic | Lysol | Domex | Simple Green | Mrs. Meyer’s Clean Day | Ecover | Ajax | Method | Flash | White King | Pine O Cleen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 10.4% | 15.6% | 10.4% | 10.4% | 8.5% | 4.7% | 3.1% | 3.1% | 2.1% | 1.1% | 1.1% | 0.52% | 0.28% | 0.04% |
| Nov 2025 | 21.9% | 12% | 17.9% | 12% | 9.8% | 8% | 5.4% | 3.6% | 3.6% | 2.4% | 1.3% | 1.1% | 0.53% | 0.32% | 0.03% |
| Dec 2025 | 22% | 12.1% | 18% | 9.9% | 9.9% | 9.9% | 6.6% | 3.6% | 3% | 2% | 1.1% | 1% | 0.53% | 0.32% | 0.04% |
| Jan 2026 | 20.8% | 13.9% | 17% | 11.4% | 9.3% | 9.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.2% | 1.2% | 0.83% | 0.3% | 0.05% |
| Feb 2026 | 22.8% | 12.5% | 15.2% | 10.2% | 10.2% | 10.2% | 5.6% | 3.8% | 3.1% | 2.5% | 1.4% | 1.2% | 0.82% | 0.33% | 0.04% |
| Mar 2026 | 23.8% | 13% | 15.9% | 10.7% | 10.7% | 8.7% | 4.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.1% | 0.7% | 0.28% | 0.05% |
| Apr 2026 | 20.7% | 13.8% | 16.9% | 11.3% | 11.3% | 7.6% | 5.1% | 4.2% | 3.4% | 2.3% | 1.2% | 1.1% | 0.67% | 0.3% | 0.05% |
| May 2026 | 20.4% | 13.6% | 16.6% | 11.2% | 11.2% | 9.1% | 5% | 4.1% | 3.3% | 2.2% | 1.2% | 1.1% | 0.66% | 0.3% | 0.06% |
| Jun 2026 | 17.7% | 14.4% | 17.7% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 2.9% | 1.9% | 1.9% | 1% | 0.65% | 0.32% | 0.07% |
| Jul 2026 | 16.8% | 16.8% | 16.8% | 11.2% | 11.2% | 9.2% | 5% | 4.1% | 3.4% | 1.8% | 1.5% | 1.2% | 0.67% | 0.3% | 0.06% |
| Aug 2026 | 16.2% | 16.2% | 16.2% | 10.9% | 10.9% | 10.9% | 4.9% | 4% | 4% | 1.8% | 1.8% | 1.2% | 0.65% | 0.29% | 0.06% |
| Sep 2026 | 19.3% | 15.8% | 15.8% | 12.9% | 10.6% | 8.7% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 1.1% | 0.63% | 0.28% | 0.06% |
How has the Ajax and Ecover comparison changed over the last 12 months?
3 findings
- Ecover was ahead of Ajax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ajax’s share of searches among household cleaning brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Ecover’s share of searches among household cleaning brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for household cleaning brands worldwide in September 2026?
2 changes
In September 2026, Ecover rose from 11th to 10th among household cleaning brands worldwide.
In September 2026, Ajax fell from 10th to 11th among household cleaning brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ajax’s and Ecover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among household cleaning brands
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