How popular isSparkle in search?
In August 2026, there were an estimated 201K branded searches for Sparkle worldwide which is down 18.3% over the last 11 months. Sparkle holds 26.6% estimated Share of Search among glass cleaners worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Method59.5%
Sparkle26.6%
Windex9.8%
Zoflora3.6%- Glass Plus0.48%
Ajax<0.01%
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Which glass cleaners compete with Sparkle?
Share of Search by month for Method, Sparkle, Windex, Zoflora. The figures are in the table below the chart.
View monthly share of search table
| Month | Method | Sparkle | Windex | Zoflora | Glass Plus | Ajax |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 30.1% | 11.1% | 3.3% | 0.29% | <0.01% |
| Nov 2025 | 55.1% | 30.1% | 11.1% | 3.3% | 0.29% | <0.01% |
| Dec 2025 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Jan 2026 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Feb 2026 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Mar 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.36% | <0.01% |
| Apr 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.36% | <0.01% |
| May 2026 | 56.6% | 30.9% | 9.3% | 2.8% | 0.36% | <0.01% |
| Jun 2026 | 55.1% | 30.1% | 11.1% | 3.3% | 0.43% | <0.01% |
| Jul 2026 | 54.7% | 29.9% | 11% | 4% | 0.43% | <0.01% |
| Aug 2026 | 59.5% | 26.6% | 9.8% | 3.6% | 0.48% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 450K | +22.3% | +4.9 points | |
| 2, held 2nd | 26.6% | 201K | 0% | -3.3 points | |
| 3, held 3rd | 9.8% | 74K | 0% | -1.2 points | |
| 4, held 4th | 3.6% | 27.1K | 0% | -0.4 points | |
| 5, held 5th | 0.48% | 3.6K | +24.1% | 0 points | |
| 6, held 6th | <0.01% | 70 | +40% | 0 points |
1.
Method59.5%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4.9 points.
2.
Sparkle26.6%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -3.3 points.
3.
Windex9.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Zoflora3.6%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.48%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
6.
Ajax<0.01%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between Sparkle and its closest rivals
How has branded search demand for Sparkle changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sparkle worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide decreased from 30.1% to 26.6%.
- Across the 11 months ending August 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide peaked at 30.9% in May 2026 and was lowest at 26.6% in August 2026.
How did search popularity change for glass cleaners worldwide in August 2026?
5 changes
In August 2026, Method gained estimated Share of Search among glass cleaners worldwide, from 54.7% to 59.5%.
In August 2026, Sparkle lost estimated Share of Search among glass cleaners worldwide, from 29.9% to 26.6%.
In August 2026, Windex lost estimated Share of Search among glass cleaners worldwide, from 11% to 9.8%.
Estimated monthly branded searches for Glass Plus worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.
Estimated monthly branded searches for Ajax worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.
How is Sparkle measured?
Brandwave collects information about searches that people make online using Sparkle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sparkle
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Is Sparkle your brand?
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