Sparkle vs Windex:Which is more popular by branded search?
In August 2026, Sparkle had more branded searches than Windex among glass cleaners worldwide. Sparkle was estimated to have 201K branded searches compared to Windex’s 74K, and held a 26.6% Share of Search versus Windex’s 9.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sparkle or Windex?
Compare the glass cleaners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sparkle, Windex. The figures are in the table below the chart.
View monthly share of search table
| Month | Method | Sparkle | Windex | Zoflora | Glass Plus | Ajax |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 30.1% | 11.1% | 3.3% | 0.29% | <0.01% |
| Nov 2025 | 55.1% | 30.1% | 11.1% | 3.3% | 0.29% | <0.01% |
| Dec 2025 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Jan 2026 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Feb 2026 | 56.3% | 30.8% | 9.3% | 3.4% | 0.3% | <0.01% |
| Mar 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.36% | <0.01% |
| Apr 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.36% | <0.01% |
| May 2026 | 56.6% | 30.9% | 9.3% | 2.8% | 0.36% | <0.01% |
| Jun 2026 | 55.1% | 30.1% | 11.1% | 3.3% | 0.43% | <0.01% |
| Jul 2026 | 54.7% | 29.9% | 11% | 4% | 0.43% | <0.01% |
| Aug 2026 | 59.5% | 26.6% | 9.8% | 3.6% | 0.48% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sparkle and Windex comparison changed over the last 12 months?
3 findings
- Sparkle was ahead of Windex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide moved from 30.1% to 26.6%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Windex’s estimated Share of Search among glass cleaners worldwide moved from 11.1% to 9.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for glass cleaners worldwide in August 2026?
2 changes
In August 2026, Sparkle lost estimated Share of Search among glass cleaners worldwide, from 29.9% to 26.6%.
In August 2026, Windex lost estimated Share of Search among glass cleaners worldwide, from 11% to 9.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Sparkle’s and Windex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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