Childs Farm vs EltaMD:Which is more popular?
In September 2026, EltaMD had more branded searches than Childs Farm among sun cream brands worldwide. EltaMD had about 60,500 branded searches, while Childs Farm had 9,900. EltaMD made up 1.5% of all sun cream brand searches we track, and Childs Farm accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about sun cream brands, EltaMD appeared in four of the five answers and Childs Farm in none.
Who do people search for more?
EltaMD, about 6 searches for every 1 for Childs Farm
Who does AI mention more?
EltaMD, mentioned in 4 of 5 answers, Childs Farm in 0
Who does AI recommend more?
EltaMD, the only one of the two named
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Top sun cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Childs Farm did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Roche-Posay1st
Eucerin2nd- EltaMD3rd
Neutrogena4th
Blue Lizard5th
Nivea–
COSRX–
Childs Farm–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sun cream brands
5 answers
Asked ChatGPT
“Which sun cream brand should I buy?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What's the best sun cream brand for sensitive skin?”
Searched Google, AI Overview
“sun cream brands”
Searched Google, AI Overview
“sun cream for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Childs Farm or EltaMD more popular in search?
This chart shows how often people search Google for Childs Farm and EltaMD by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for EltaMD, Childs Farm. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Nivea | Eucerin | COSRX | Neutrogena | EltaMD | Blue Lizard | Childs Farm |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 21.7% | 17.7% | 7.9% | 2.4% | 1.6% | 0.26% | 0.26% |
| Nov 2025 | 48.1% | 22.6% | 17.7% | 7.9% | 2% | 1.3% | 0.17% | 0.26% |
| Dec 2025 | 51.7% | 20.5% | 15.5% | 8.5% | 2.1% | 1.1% | 0.23% | 0.23% |
| Jan 2026 | 50.1% | 22.6% | 15.1% | 8.2% | 2.1% | 1.4% | 0.33% | 0.27% |
| Feb 2026 | 52.5% | 19.9% | 15.8% | 7.1% | 2.7% | 1.4% | 0.35% | 0.23% |
| Mar 2026 | 53.8% | 16.7% | 16.2% | 7.2% | 3.3% | 1.8% | 0.8% | 0.24% |
| Apr 2026 | 53.7% | 16.7% | 16.1% | 7.2% | 3.3% | 1.8% | 0.97% | 0.24% |
| May 2026 | 53.3% | 16.5% | 16% | 7.2% | 3.3% | 1.8% | 1.8% | 0.24% |
| Jun 2026 | 50.4% | 18.6% | 15.1% | 6.8% | 3.8% | 2% | 3% | 0.22% |
| Jul 2026 | 48.4% | 23.7% | 14.5% | 6.5% | 3% | 1.6% | 2% | 0.21% |
| Aug 2026 | 50.7% | 22% | 15.2% | 6.8% | 2.6% | 1.4% | 1.1% | 0.22% |
| Sep 2026 | 46.2% | 23.9% | 17% | 7.6% | 2.8% | 1.5% | 0.68% | 0.25% |
How has the Childs Farm and EltaMD comparison changed over the last 12 months?
3 findings
- EltaMD was ahead of Childs Farm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Childs Farm’s share of searches among sun cream brands worldwide moved from 0.26% to 0.25%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, EltaMD’s share of searches among sun cream brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for sun cream brands worldwide in September 2026?
0 changes
Neither Childs Farm nor EltaMD moved beyond provider rounding among sun cream brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Childs Farm’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Childs Farm
1 branded search term
- childs farm
EltaMD
2 branded search terms
- elta md
- eltamd
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